The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod
Hoping that this spot becomes a viral..this is so nice..it touches the heart
Labels: ninos con cancer
Labels: ninos con cancer
posted by viralavatar at 5:38 PM
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This viral comes from Italy and the brand is a non govermental organization called Legambiente.
Labels: legambiente viral
posted by viralavatar at 3:01 PM
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I m sure that the inflation about Secondlife is going to finish. First because always more people are going on other Synthetic worlds.. Yes, because on Secondlife there are usually a target of 25-35 and not all teenagers wanna go on WOW.. So there are many new worlds ready to be populated..
To date, this has been more of a ‘push’ strategy, with metaverses positioning themselves into particular ages ranges. The teen worlds such as Habbo, Whyville and Gaia Online are obvious examples of this with specific age bands for membership.
But other worlds, both in development and currently live place less emphasis on being a certain age or demographic type and openly invite anyone over the age of 18. So, if the age ranges for these types of metaverses is anyone over 18, you might expect the average ages/demographic sweet-spots to be very similar. As shown in the graph below, this is not the case. Factors are causing different age groups in different worlds (reds are live virtual worlds and yellows are in development).
- Habbo: 13-16
- Whyville: 8 -15
- Gaia Online: 13+
Labels: Secondlife age other worlds
posted by viralavatar at 2:44 PM
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I just come back to Rome after 5 days of sun and food in the south but also the convention called Creatives are bad where I was invited as an expert in Viral Marketing.. I ll do a post about that when the organization of the event will send me the video and the pics about my presentation..
Labels: napoli ads
posted by viralavatar at 2:24 PM
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It s a bit that I dont speak about Secondlife,and with some posts from the delicious Kzero of Kevin, I found different statistics to analyze this synthetic world that has always more polemics..
In terms of active users by country:
a small decrease of users in the last months..
a bigger decrease for unique users and registration..interesting..
This is for Kevin the story of Secondlife in this year.. I m agree with him..but actually I think we have to wait what is coming in that world because more sythetic worlds are increasing as for example there
The age ranges is almost always the same..25-34..but this is normal! Secondlife is really complex and a target of 18-24 like more WOW or Habbo
Interesting also how the percentual of female users is decreasing..
But check how many hours the users are on SL for each country..
And check for continent..Labels: Secondlife kzero june 2007
posted by viralavatar at 11:31 AM
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at the beginning it was Danieledanese and then Viralavatar...anyway one year of my monster!Labels: happy birthday blog
posted by viralavatar at 11:13 AM
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If You Don't Recycle, Recycle.
Advertising Agency: Talent, São Paulo, Brazil
Creative Director: João Livi
Art Director: Danilo César Siqueira
Copywriters: João Livi, Pedro Pedreira
Illustrator: Danilo César Siqueira
Photographers: Rodrigo Ribeiro, Mário Coelho
Labels: recycle
posted by viralavatar at 1:56 PM
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Why put someone to communicate with someone else when a A.I. can do that? On the net there are always more Bots that do that. For Wikipedia
a bot is a computer program designed to simulate an intelligent conversation with one or more human users via auditory or textual methods. Though many appear to be intelligently interpreting the human input prior to providing a response, most chatterbots simply scan for keywords within the input and pull a reply with the most matching keywords or the most similar wording pattern from a local database. Chatterbots may also be referred to as talk bots, chat bots, or chatterboxesWell, actually we can speak on our messenger also with a Transformer.
The campaign, developed by InsideC, targets the audience who watched the cartoon in the 80s (25-35) and the younger generation (12-25) who are excited about the story line and special effects. The purpose of the bot is to increase awareness of the movie and reach new users via the viral referral program. IM campaign is of course supported by online and offline banners which are asking users to add the bot to their contact list.but the most important thing of her article is the bot marketing..she continues saying:
"Bot marketing" is emerging as an appealing tool to interact with teens (and not only). I've seen also some presentations of actions created by Yahoo! with its own IM system, and the results are quite impressive. Of course, we have to consider the power of the "novelty" effect, that can be a crucial driver in boosting word of mouth. In my opinion, after the first campaigns, it's already time to look forward, and start thinking creatively about the possible applications and features of the bot. The question we (marketers) should ask ourselves is pretty straightforward: who do you chat with via IM? Friends, relatives, colleagues. People who are relevant to you as individual, and with whom you can have an interesting conversation. So, ok, technology is there, but let's concentrate on giving users a good reason to talk with our artificial character. And I'm not sure, from the minimal interaction I experienced with him, that the Transformer bot is worth being on my contact list. But now it's too late, looks like I cannot remove him!
Labels: bot, transformers
posted by viralavatar at 11:58 AM
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Thanks to my friend of Crazy Marketing blog i found this video that explain how viralmarketing and the way that it works is the cheapest and the fastest in the advertising strategy. The video is created thanks the VM - people agency...unfortunatly if they knew better viralmarketing, they knew that the video is too long..anyway it s a good video.
Labels: vm people viralmarketing
posted by viralavatar at 11:23 AM
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Labels: creatives are bad
posted by viralavatar at 9:39 AM
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The advertisers are comunicating always more different then their target..the consumers. The consumers want to decide and partecipate to the campaign, to the concept but also about the idea of a brand.. But usually the advertisers are blind in these things and they don't communicate with them.
posted by viralavatar at 1:12 PM
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As I already said here, the campaign to claim the first and new movie of the Simpsons is great, with viralmarketing strategies also.. checking around internet I found this new video..
Labels: simpsons viral
posted by viralavatar at 11:33 AM
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The viral between Coca-cola+Mentos is one of the most famous in the history of virals...
Labels: carlsberg mentos
posted by viralavatar at 7:19 PM
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The friends of Ebolaindustries (our partners at Goviral) had created a viral to claim theirself during the Cannes festival.. well this is their viral
Labels: ebola viral
posted by viralavatar at 8:18 PM
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This is a small analysis about how Adidas is trying to bring soccer in the american culture.. Beckham, the most important Adidas' testimonial is going to play in Us in a team where, of course the sponsor is Adidas.. To bring a new culture as soccer in a country as USA, of course Adidas has to use a lot of ads and also subliminal..
Labels: timbaland adidas
posted by viralavatar at 3:31 PM
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The success of viralmarketing is unstoppable and Nike knows it.. This new viral for this shit brand is the result..good but too simple
Labels: nike rooney viral
posted by viralavatar at 3:21 PM
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For the first movie of The Simpsons, there are on the net more then one campaign..but what I like is obviously the viral of it. Thanks to Francesco of MTNcompany,I found this viral..so cool, but unfortunatly I don't know the credits
Labels: simpsons viral
posted by viralavatar at 3:16 PM
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This is a blog about viral and Secondlife..but it is becoming also a blog about social (from 3rd world till global warming).. Because this blog is the mirror of his owner and I believe that all of these 3 point can cooperate and have success..
for each virtual tree planted »on Second Chance Trees island« in Second Life (at a cost of L$300, or about US$1), Plant-It will plant one tree in the real world. Now, the Second Chance Trees project has a chance to be funded to the tune of one to five million dollars (and plant a corresponding number of real-world trees) through the American Express Members Project, where Second Chance Trees has made it into the round of 50 finalists. Vote for the project if you dig what you see.
Labels: Secondchancetrees sl
posted by viralavatar at 3:08 PM
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This guerrillas are smart and probably useful.. Against suicide..Because I m always more sure that ads can be a success in the social..
Claim: Saving one's life now, save your own later.
Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Kevin Lee
Art Director: Jeremy Guo
Copywriter: Ben Chen
Photographer: Yang Shi
Published: Feb 2007
Labels: guerrilla suicide
posted by viralavatar at 3:01 PM
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Oscar Pistorius. Who is him? The new symbol of sport..the runners without legs that runs with the "normal" athletes..Oscar Pistorius that the last 6th of July has finished second in a 400m race with able-bodied athletes at the Golden League meet in Rome. . He will becomes an idol and a resource for many people specially with handicap and Nike want be the brand of this resource!
Credits:Photographer: Carlos Serrao
found at Ads of the WorldLabels: Oscar Pistorius Nike
posted by viralavatar at 12:33 PM
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After almost 3 weeks without a post, it is hard decide what I can put on my blog.. a lot of stuffs.. Ok, start with AXE! A brand that is always creative and genial..as for the new campaign for AXE 3, 2 products to create one product...
“Crashes” shows a day in a guys life after spraying Axe 3, Combinable fragances: everywhere he goes girls crash into each other to make a third gorgeous one...
yes yes..but the guy got a Vespa...Italians do it better people..
Agency: VegaOlmosPonce, Buenos Aires, Argentina
Executive Creative Director: Hernán Ponce
Creative Director: Sebastián Stagno/Rafael D’Alvia
Copywriter: Matías Corbelle
Art Director: Diego Sánchez
Agency Producer: Roberto Carsillo
Account Supervisor: Néstor Ferreyro
Advertiser’s Supervisor: Pablo Gazzera/Florencia Peña/Cristian Cores/Fernando Laratro
Production Company, City: BLINK, London
Country: UNITED KINGDOM
2nd Production Company, City: PIONEER PRODUCTIONS, Buenos Aires
Country: ARGENTINA
Director: Lynn Fox
Music - Artist/Title: Full Time Hobby
Sound Design/Arrangement: La Casa Post Sound
Post Production: The Mill Londres
Other Credits: Client Services Director: Vanina Rudaeff
Labels: axe 3
posted by viralavatar at 12:23 PM
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Well, well, well, after a long absence, here we are. Who follows this blog already knows that I was in Denmark to study/work 1 year and after Roskilde festival, I came back in Italy. And this is it! Now I m in my own town..ROME!! the warm Rome. But as usual in this blog, it is better that the pics speak for me..
Roskilde: Me and the Orange stage, the biggest of the seven stages...
My tend at Roskilde festival
Ad by fuckin McDonald's for Roskilde festival... but unfortunatly this is really cool
Me, my friend and the italian Sky
Me in Florence with the t-shirt of Christiania
Florence..Labels: back italy
posted by viralavatar at 11:58 AM
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Daniele is an italian guy of 24 who lives in Rome after an experience of 1 year to Copenhagen. He likes adv, marketing, viralmarketing (he worked @ Goviral.com and now is a freelancer) and parties.. That's all..if u want know more click the link CURRICULUM VITAE
from 13/04/07
Mud for 10 days to Roskilde festival...Iron men/women ready!!
