The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Tuesday, July 17, 2007

Fast without legs..and Nike add him as new testimonial

Oscar Pistorius. Who is him? The new symbol of sport..the runners without legs that runs with the "normal" athletes..Oscar Pistorius that the last 6th of July has finished second in a 400m race with able-bodied athletes at the Golden League meet in Rome. . He will becomes an idol and a resource for many people specially with handicap and Nike want be the brand of this resource!
Credits:
Agency: Wieden+Kennedy, Amsterdam, The Netherlands

Photographer: Carlos Serrao

found at Ads of the World





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