Cannes lions: outdoors lions WWF

My blog is becoming a real social advertising blog..well for the Cannes lions in the outdoors category, WWF has won thanks to the agency Contrapunto a silver lion. Nice and clear. What about the effect? I am still in dubt.Claim:

A single can of dissolvent pollute millions of litres of water.

Type Of Entry: PRODUCT & SERVICE

Category: Public Awareness Messages
Title: DISSOLVENT
Advertiser/Client: WWF/ADENA
Product/Service: RIVER POLLUTION MESSAGE
Entrant Company, City: CONTRAPUNTO, Madrid
Country: SPAIN
Advertising Agency, City: CONTRAPUNTO, Madrid
Country: SPAIN
Executive Creative Director: Antonio Montero
Creative Director: Jaime Chavarri/Ivan de Dios
Copywriter: Jaime Chavarri
Art Director: Ivan de Dios
Account Supervisor: Eva Alvarez
Advertiser's Supervisor: Mª Angeles de Pablo

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