See both sides of the story.. BBC knows it

For the beginning of BBC world on air in US, the english television has producted this nice campaign about the "both sides of the story". Interesting also the interactive campaign. It is infact possible send an sms to say for example if China is seeing as a friend or an enemy...
Interesting and, at the same moment amazing that americans seeing a pic of thei soldiers had voted them as liberators and not occupiers.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Creative Directors: Jerome Marucci, Ari Weiss
Copywriters: Adam Kanzer, Ari Weiss
Art Directors: Jamie Overkamp, Jerome Marucci

via Adsoftheworld

technorati tags: bbc america world both sides story us ad campaign viral avatar viralavatar
del.icio.us tags: bbc america world both sides story us ad campaign viral avatar viralavatar
icerocket tags: bbc america world both sides story us ad campaign viral avatar viralavatar
keotag tags: bbc america world both sides story us ad campaign viral avatar viralavatar