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Tuesday, June 19, 2007

Amnesty international, immersive and real!


The agency DDB&Co Turkey has created for Amnesty International Turkey these interactive banners for their new campaign against violence. Here an example - Violence original banner
- Violence english banner These banners ad show real cruel scenes and is immersive because afterseeing the scene the viewer is asked: Choose, stop or go on like a normal video on Youtube and Co. These ads are published on Turkey on the most important web sites like CNN Turkey. From Ibelieveinadv: "They created amazing traffic at Amnesty’s web site and dramatically increased membership applications."

Agency: DDB&Co Turkey

These links shows the banners at CNN Turkey:

- Violence original banner
- Violence english banner

- Torture original banner
- Torture english banner

- Cruelty original banner
- Cruelty english banner



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