viralavatar: CCRJ - brasilian agency use homeless to claim themselves

Thursday, June 07, 2007

CCRJ - brasilian agency use homeless to claim themselves

Nice and Interesting campaign from CCRJ, a brasilian agency who has used homeless to claim the agency. It is sarcastic and strong but really really operative. I m sure that after this campaign, the visit on the site of the agency are really increasing..

Claim: Thanks to us. An art director had his salary doubledClaim: I’ve made a creative team win a lion at Cannes

Claim:I helped a copywriter become a creative director.

Claim: I’ve made a creative team win a lion at Cannes

Homeless and disable people are helping many advertising professionals to achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand. But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?

Clube de Criação do Rio de Janeiro
www.ccrj.com.br

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Marcelo Lobo
Copywriter: Rafael Pitanguy
Photographer: Gustavo Malheiros
Published: June 2007

via adsoftheworld