The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Monday, June 04, 2007

Car Brands on Secondlife. Renault in primis..

In the synthetic worls of Secondlife, always more brands of car are doing big campaigns for their new products. Thanks to Kzero, here I can show you a graphic who shows the timing of the car manufacturers who have set-up to date in Second Life. Toyota has launched in Sl the new Scion and then Nissan, Pontiac and BMW are doing the same.


And what about the first brand, Renault? Well, actually the french brand is already opened an Island called Renault F1 where u can visit and have a better idea of its brand awareness, but of course, there’s the ability to race around the track. And they have also a blog...with only one post.
Currently this does not mean getting behind the wheel of a F1 car. This last point is interesting to link Secondlife with my thesis. Why because I m quite sure that in the next future, the viral campaign who actually we do with, it will be carry directly on Sl. An example? Check my post about good year and the advergame....any link with the race in the Renault F1 island?

Always about Renault, the italian section of this brand is opened a shop in Sl where the residents can test-drive their new Twingo.
This is the model to drive their first entrance into Second Life...
via Kzero

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