Adidas vs Nike...the color battle
Customization is the main point of these 2 campaigns..but customazation is also the main strategy for both brands..Anyway Customazation is the main point of Globalization today.. How can we describe this in a creative way...
These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.
Advertising Agency: Smart, Melbourne, Australia
Creative Director: John Mescall
Art Directors: Malcolm Chambers, Rebecca Newman
Via: gotads
New Shox - Fresh colorsAdvertising Agency: DDB, Paris, France
Creative Directors: Alexandre Herve, Sylvain Thirache
Art Director: Pierrette Diaz
Copywriter: Matthieu Elkaim
Photographer: Jean-Baptiste Degez
Typographer: Guillaume Huger
Art Buyer: Sophie Megrous
Planner: Sebastien Genty
Account Handler: Thomas Granger
Marketing Manager: Stephane Bail
Brand Manager: Thomas Fabre
Image courtesy of D&AD
Like always, Adidas speaks in a simply and creative language while Nike do that in a stronger way...And we like simple right?
Labels: adidas nike campaign color
posted by viralavatar at 9:59 AM
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