viralavatar: Resident analysis in secondlife

Sunday, June 24, 2007

Resident analysis in secondlife

New research from Kzero about the reidents that live in Secondlife.

Here are the highlights up to end of May 2007:

Registered accounts up 887k to 6.8m
Unique accounts up 602k to 4.3m
Total hours up 2.6m to 20.7m
Hours per unique account down 0.06hrs to 4.75hrs
18-24 age group up 2.6%
25-34 age group down 0.1%
34-44 age group down 4%
45+ age group down 2.7%
US active users down 3.9% to 25.6%
Germany active users up 1.37% to 11.74%
Spanish active users up 1.87% to 5.1%
Japanese active users up 0.32% to 3.7%
Western Europe active users up 2.24% to 46.79%
North American active users down 4.27% to 28.01%

Only one reflection: Invest in Europe is of course interesting and potential for europeans and for the world. But how my professor Boccia Artieri told me, while in US, Secondlife is views as a place to explore and experiment, in Europe this is viewed as a business..