The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Saturday, June 30, 2007

Before to leave...Cannes lions Amnesty International

Today I leave but before, I ve to add these 2 commercial of Amnesty International that won a lion to Cannnes


“Your signature is more powerful than you think. Amnesty International.”

This film illustrates graphicaly how a simple signature on a petition can provide real help to victims of torture, abuse, arbitrary imprisonment.


Gold in Film category at Cannes Lions 2007

Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Art Directors: Stephanie Thomasson, Stephane Gaubert
Copywriters: Stephane Gaubert, Stephanie Thomasson
Account Supervisor: Guillaume Allilaire
Production Company: MAGIC LAB, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron


“Your signature is more powerful than you think. Amnesty International.”

A soldier is about to execute someone. As he shoots, flying petitions get in the way of the bullet, slowing it down until it falls to the ground in front of the doomed.

Silver in Film category at Cannes Lions 2007

Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Art Director: Nicolas Moreau
Copywriter: Nicolas Moreau
Account Supervisor: Guillaume Allilaire
Production Company: FESTEN FILMS, Paris
Director: Les Blin
Producer: Christian Delhaye



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Tuesday, June 26, 2007

Cannes lions: outdoors lions WWF

My blog is becoming a real social advertising blog..well for the Cannes lions in the outdoors category, WWF has won thanks to the agency Contrapunto a silver lion. Nice and clear. What about the effect? I am still in dubt.Claim:
A single can of dissolvent pollute millions of litres of water.
Type Of Entry: PRODUCT & SERVICE
Category: Public Awareness Messages
Title: DISSOLVENT
Advertiser/Client: WWF/ADENA
Product/Service: RIVER POLLUTION MESSAGE
Entrant Company, City: CONTRAPUNTO, Madrid
Country: SPAIN
Advertising Agency, City: CONTRAPUNTO, Madrid
Country: SPAIN
Executive Creative Director: Antonio Montero
Creative Director: Jaime Chavarri/Ivan de Dios
Copywriter: Jaime Chavarri
Art Director: Ivan de Dios
Account Supervisor: Eva Alvarez
Advertiser's Supervisor: Mª Angeles de Pablo


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