The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Wednesday, May 30, 2007

Bom chicka wah wahs - a total viral AXE campaign

This is a campaign. Yes! of course. Why? Coz there is all!
  1. a viral who seems a music videoclip. 3 minutes and you don't stop to watch that.
  2. an internet site
  3. a claim who it is difficult forget: bom chicka wah wahs
  4. a song that you can download in mp3 or for your mobile.. in different versions
  5. a backstage of the video
  6. the product as sponsor
  7. the possibility to watch all the videos of AXE
Absolutly one of the best campaign for the net.. Sure that it will have a looot of success.
What do u think?

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Adidas vs Nike...the color battle

Customization is the main point of these 2 campaigns..but customazation is also the main strategy for both brands..Anyway Customazation is the main point of Globalization today.. How can we describe this in a creative way...

These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.

Advertising Agency: Smart, Melbourne, Australia
Creative Director: John Mescall
Art Directors: Malcolm Chambers, Rebecca Newman
Via: gotads


New Shox - Fresh colors

Advertising Agency: DDB, Paris, France

Creative Directors: Alexandre Herve, Sylvain Thirache
Art Director: Pierrette Diaz
Copywriter: Matthieu Elkaim
Photographer: Jean-Baptiste Degez
Typographer: Guillaume Huger
Art Buyer: Sophie Megrous
Planner: Sebastien Genty
Account Handler: Thomas Granger
Marketing Manager: Stephane Bail
Brand Manager: Thomas Fabre
Image courtesy of D&AD


Like always, Adidas speaks in a simply and creative language while Nike do that in a stronger way...And we like simple right?


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Tuesday, May 29, 2007

Viralavatar...lesson at Naba about viral marketing

Hi Guys.. yes I ll do a lesson about Viral marketing and Goviral next thursday at the master of communication Naba of Milan.
I ll do the lesson in videoconference via Skype. You can follow the lesson thanks twitter (my account is viralavatar , lesson contact viralavatar@Naba), then there will be a audio file and a podcast thanks to Alessandro Gini, the professor of the course that host me..
Wanna know more?
Naba
voglioessereartdirector

Listen the podcast!


  • Viralavatar...lesson at Naba about viral marketing  link
    Tue, 29 May 2007 11:42:00 +0000 (595 MB)

    Download MP3  

     






  • Labels:

    Nike..new spot.. all of fame!

    It is not the first time that Nike use all his talents in a single spot...But where is Tiger..? Probably it is not the target for him.

    Nike momentum


    Advertising Agency: Villarrosàs, Barcelona, Spain
    Creative directors: Oriol Villar, Fernando Codina
    Art director: Enric Soldevila
    Copywriter: Tuning
    Account executives: Pablo Zea, Juan Badilla
    Agency producer: Melanie Andrada
    Production company: Agosto, Barcelona, Spain
    Director: Nacho Gayán
    Executive producer: Rafa Montilla
    Line producer: Toni Moreno
    Director of photography: Manel Ruiz
    Director’s assistant: Tirso
    Post Production : Metropolitana Infinia
    Music: La Crèm
    Sound: Redback

    Labels:

    Stop smoke, stop transgenic


    Alghaim Industries

    Agency: Impact & Echo BBDO, Kuwait city, Kuwait
    Creative Director: Viraj Ponkshe
    Art Director: Akhtar Dalvi
    Copywriter: Regan Rodricks

    ________________

    Greenpeace


    Once you eat, it's already too late.
    Demand transgenic labeling now.

    Advertising Agency: Factory, Santiago, Chile
    Creative Director/Copywriter: Carlos Trujillo
    Art Director: Victor Mora
    Published: October 2006

    via adsoftheworld

    Labels: ,

    Stop Bombs

    Unicef: Murfs..so cute..so death


    “Don’t let war destroy the universe of children”

    Agency: Publicis Belgium

    via Ibelieveinadv

    ______________

    nonuke.com.ua - Nuclear bottoms

    Aren’t there too many nuclear buttons?

    Advertising Agency: Adventa Lowe, Kiev, Ukraine
    Creative Director/Copywriter: Oleksiy Pasichnyk
    Art Director: Leonid Tsymbal
    Designer: Viacheslav Xenofontov
    Released: February 2007


    Labels:

    Stop deforestation!

    Who follow my blog..already know I care a lot about our world...FUCK! It's the only one we have.. When You 'll start to understand this?

    15 square kilometer of rain forest disappears every minute.

    Advertising Agency: Uncle Grey, Denmark
    Art Directors: Rasmus Gottliebsen, Jesper Hansen, Rasmus Dunvad
    Creative Director: Per Pedersen
    Copywriter: Michael Paterson
    Published: April 2007


    Save paper, save forests.

    Advertising Agency: Saatchi & Saatchi, Paris, France
    Creative Director: Christophe Coffre
    Art Director: Florian Roussel
    Copywriter: Guillaume Blanc
    Photographer: Yan Forhan
    Released: March 2007

    via Adsof theworld

    Labels:

    Monday, May 28, 2007

    New viral for Fiat...not convinced

    This new viral for FIAT comes from Brazil..

    actually I found this viral on adverbox and I dont know more that there isn't any info about the brand.. This is a good idea if is well developed..unfortunatly this viral is boring and specially sooo long...more then 1 minute.

    Second this is a prelude of another viral. It means in theory has to be extremly interesting..

    Finally this viral is called Experience #14: Cow on Bungee Jump.. don't you remember something? Mentos and Coca Cola no?

    Listen the Podcast!
  • New viral for Fiat...not convinced link
    Mon, 28 May 2007 17:22:00 +0000 (519 MB)

    Download MP3



  • Labels:

    Sunday, May 27, 2007

    Italian Marketing blog contest. And winner is..

    Do you remember the italian marketing blog contest? Well, I took part of the contest and I spoke about that here and here.
    After one month and half we have the winner! They are Spotanatomy, now of course one of the most important italian blog about advertising and marketing.
    During this experience I knew a lot of interesting people, more blogs in my web and specially new friends.. Definetly a good experience!

    LISTEN THE PODCAST!

  • Italian Marketing blog contest. And winner is..  link
    Sun, 27 May 2007 08:16:00 +0000 (113 MB)

    Download MP3  

     




  • Labels:

    Saturday, May 26, 2007

    McKinsey organizes a competition in Secondlife


    McKinsey & Co.
    is organizing a competition in Secondlife between a nice site.
    From the site:
    Be part of the first truly global business-building contest ever held in the virtual world! The Virtual Venture Competition is your chance to turn your innovative ideas into successful business operations in Second Life.

    For the first time your business plan will not be assessed by a jury, but proven by real customers, make real turnover, and present your results to a real audience!


    Of course I joined this and I am creating a my own project..what's the topic? But of course do viral marketing in Secondlife.. Do you want to join my group? Well, after signed, find viralavatar and sign to my group!

    Listen the Podcast

  • McKinsey organizes a competition in Secondlife  link
    Sat, 26 May 2007 16:47:00 +0000 (332 MB)

    Download MP3  

     







  • Labels:

    Thursday, May 24, 2007

    viralavatar now in Podcast!!

    Thanks to RobinGood, I learned a lot of stuff to do better my blog. Now I know also how to put a podcast on my blog. I am on Odiogo and ITunes.

    Here the link to all my podcast! To listen this you can go on this link or write viralavatar on your ITunes podcast; but you can aslo listen it on my blog..it is simple! U have only to click on a banner like this:

    TRY IT!


  • viralavatar now in Podcast!!  link
    Thu, 24 May 2007 16:29:00 +0000 (538 MB)

    Download MP3  

     





  • You wanna do the same?
    thanks to Robingood u can do it.
    Link in English
    Link in Italian

    Labels:

    Wednesday, May 23, 2007

    and stop Global Warming

    Yes, I care a lot about Global Warming.. I spoke yesterday about this. Today I have to speak again coz there are more ad about this topic..Let's go.Diesel - Global warming.

    Claim: Global warming ready

    Advertising Agency: Marcel, Paris, France
    Creative director/Copywriter: Frederic Temin
    Art directors: Nicolas Chauvin, Romin Favre
    Photographer: Terry Richardson

    Here the others ads of this campaign.



    WWF - firm to stop Global Warming

    Claim: Sign here to reduce global warming.

    Thermo petition.
    Blank petitions in support of the Renewable Energy Bill were inserted into plastic wrapped magazines, complete with a red pen that served as a thermometer. The public was urged to gather more signatures, send them back to WWF and help reduce global warming.

    Advertising Agency: BBDO Guerrero Ortega, Makati City, The Philippines
    Creative Director: David Guerrero
    Art Directors: Joel Limchoc, Joni Caparas
    Copywriters: Simon Welsh, David Guerrero
    Photographer: Dindo Villaester
    Via: adgoodness

    THIS AD IS THE BEST!


    CLAIM: In 2030 you are here. If we don’t fight global warming today.
    Support Earth Love Movement Foundation to reduce CO2 emissions.

    Advertising Agency: Jung von Matt, Hamburg, Germany
    Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
    Art Director: Stefanie Huber
    Copywriter: Henning Mueller-Dannhausen
    Account Executives: Jasmin Bedir, Biljana Retzlik, Friederike Dous
    Via: ibelieveinadv



  • Stop army  link
    Wed, 23 May 2007 06:39:00 +0000 (327 MB)

    Download MP3  

     





  • Labels:

    Stop army

    Nice ad about army.. It's so important stop this kind of thing.. Do u remeber what's happened recently in US? Always more..

    Claim:
    On Tuesday March 23dr, 18 year old Daniel Masters was home alone. Bored, he pulled out his brother's handgun. His mother arrived home and startled him. The gun discharged, sending a bullet through her chest.
    It's not easy to put live back together.
    iansa. www.iansa.org


    Claim:
    Hoskins, Michael 41, was watching television. His night shift was due to start in an hour. At 12.45am puring his second cup of coffee, he heard a loud bang. Rushing upstairs, he found his 3 year old son lying in a pool of blood clutching his father's handgun.
    It's not easy to put live back together.
    iansa. www.iansa.org

    Claim:
    September 3rd at 9pm, Gerald Lee was drinking at a party. He pulled out his brand new handgun showing it off to his friends. "Don't worry, it's not loaded". Pointing the gun at his head, he began pulling the trigger. On the fourth pull, the gun discharged killing him instantly.
    It's not easy to put live back together.
    iansa. www.iansa.org

    Advertising Agency: Y&R Asia, Singapore
    Art Director: Kirsten Ackland
    Creative Directors: Rowan Chanen, Ted Royer
    Illustrator: Andy Yang
    Copywriter: Tom Ormes

    Labels:

    Tuesday, May 22, 2007

    Sprite Kite surf..

    Nice video for Sprite.. too similar to the Quicksilver viral.
    Not sure if is a viral but actually the best way to do a viral is a fake amatorial video and this one follows the rules.. perfectly!



    Labels:

    Jeep.. potential boomerang ad

    I dont think this ad is a good Idea for Jeep..In a period where everyone and everymedia speak about the Global warming, it's not intelligent put a polar bear or a pinguin in a desert or in a savana to explain how is simple dont lost yourself with the new GPS integrated with the Jeep..

    Claim: Even those who know nature get lost sometimes. Jeep Cherokee with GPS.

    Advertising Agency: Young & Rubicam, Brazil
    Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
    Art Directors: Daniel Salles, Marco Mattos
    Copywriter: Vinicius Stanzione
    Photographer: Keystone


    Labels:

    Ready for Secondlife 2.0?

    On the net , it 's start to speak about Secondlife 2.0..But what is this? What does it mean? Well actually on Sl is possible to use IM, chat, voice and video.. soon there will be Social networks in 3d in a world were "live" more then 6 million and half of residents.More info on:
    it-director
    secondliferesearch

    Labels:

    Michel Gondry

    He is a multly and eclectic author, director also of the Science of Sleep and now also testimonial of the campaign of HP-the computer is personal again. He is called Michel Gondry and is perfect as a testimonial for this campaign..of course better then Jay Z..Check it!


    Labels:

    Sunday, May 20, 2007

    Pepsi cola. pepsi energy cola

    Pepsi tries to take a piece of the energy drink market. The main idea is quite original and it has been developmented good. The target is clear but claim (don't sleep at the party) and packaging (it looks too much a normal cola) are not so attractive.


    Agency: AlmapBBDO, Sao Paulo, Brazil
    Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
    Art Director: Gustavo Victorino
    Copywriter: José Luiz Martins




    Labels: