Naughty girls for Axe

Too many pulsations for the ad of Axe Naughty girl.. The idea is about women that can't resist the axe products on a man..



To spread the campaign on the site there is write the normal "send to a friend" but also "report a naughty girl".. do u know someone?


Basically the campaign is well done but the viral is really too long...

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Bom chicka wah wahs - a total viral AXE campaign

This is a campaign. Yes! of course. Why? Coz there is all!

1. a viral who seems a music videoclip. 3 minutes and you don't stop to watch that.
   
2. an internet site
3. a claim who it is difficult forget: bom chicka wah wahs
   
4. a song that you can download in mp3 or for your mobile.. in different versions
5. a backstage of the video
   
6. the product as sponsor
7. the possibility to watch all the videos of AXE

Absolutly one of the best campaign for the net.. Sure that it will have a looot of success.
What do u think?

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This is guerrilla marketing...Axe knows it

This new campaign of Axe is absolutly cool...This is a real guerrilla marketing example!Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Copywriter: Julie Bosteels
Art Director: Ad van Ongeval
Illustrator: Ad Van Ongeval
Account services: Manu Van Der Wielen