seen in Paris 2

And this...

Nespresso



A Greenpeace action against Sarkozy and the new laws of UE for the OGM

Velib, the free bikes (first 30 min , then 1 euro per hour) in Paris.. I really great and sucessufull idea. U have to use your credit card.. in this way is impossible steal a bike

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seen in Paris

After Bruxelles (2) , my trip continued to Paris where i saw this:

found out of the university..

me at the tour eiffel

Interesting this campaign for Lavazza (most famous italian coffee in the world) , but more interesting is how in the french ads, every claim or headline is then translate in french at the bottom of the page

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Fake ecological concept is starting in brand campaigns: Foster's

For the new Foster's Pure blonde is been created a viral really funny. A nice world like the Eden where everything is nice and clean except when a track comes to give the new fornitures of beer for the people who live there. Nice! But the idea of a greater world is always more used than before.. and soon, I hope naturally not, concepts as ecologic, global warming or human rights will be empty of meaning...

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The danish guerrilla against Parkinson

Who reads this blog knows that i live in Copenhagen.. and I m proud to show this guerrilla campaign against the Parkinson.. the stairs are simply the stairs of the metro in Copenhagen.

“The world looks different when you suffer from Parkinson’s. www.parkinson.dk”

Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Silas Jansson, Cliff Kagawa Holm
Copywriters: Simon Wooller, Silas Jansson, Cliff Kagawa Holm

found at ibelieveinadv

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Seen in Bruxelles 2

and these...

on the street

Ing for children

one of the pic of the World press photo

and me at the atomium

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Seen in Bruxelles

I just come back last night from Paris after 10 days between Bruxelles and Paris.. check what i saw:

Keytrade bank. Europe strength against Yen Dollar and Sterling

Dont know but really cool... but too much close to this one:

luminus

artistic monument

and me in the european parlament. Proud to be EUROPEAN!!!

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Apple is not so green..The Iphone is dangerous

I m pretty sad to show you this video. Just yesterday I bought my mac book also to have a laptop greener but the true is different.. The new super cool Iphone of Apple is not so green.
Check this Greenpeace video:

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44 millions of users for Facebook

Just a short and fast post coz tomorrow i m going to Bruxelles and Paris too for ten days.. Check these interesting slides found on the great blog of Beth.
Well the keyword of the end of 2007 and the beginning of 2008 will not twittering but Facebooking.. becouse 44 million of active users in less then 3 years are not just some courius.. I am agree!

| View | Upload your own

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My last study: The Copywriting has chang

My last study about copywriting.. it was my last exam of my master (vote 30/30).
Tell me what u think!

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Global warming 2057... soo blue

No chance.. I care about Global Warming... and u? In 50 years our world will be blue... soo blue. U like the idea?

Global warming. If we don't act now, the future looks blue.

Advertising Agency: Bhadra Communications, Bangalore, India
Creative Director: Satya PR
Art Director: Siju S Nair
Copywriter: Dominic
Other additional credits: Gayatri Nair

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Viral sushi: with Fusion food u can! and eat for free

I just come back to a sushi take away called Fusion food. Yes because I saw some days ago this interesting post on MarcoCattaneo blog where it said that if a blogger makes a post about the Sushi take away, u can have a lunch for free!And here we are! I just finish to eat a really good sushi with Marco. U wanna do the same? Well go to eat to Fusion food and then make a post on your site. The address Via Brunetti 6 (close to via del Corso) Roma Italy.
This is the map..

Visualizzazione ingrandita della mappa

and this is the video

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Firebrand: a new way to think web advertising..maybe also viral

Firebrand is coming soon.. It promises to change the way of web advertising..It can be. The idea of an integrate and full immersion UGC of brands is a really good idea but there are a lot of risks. We have to check because maybe something will change after Firebrand..




via Fluido

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Pyramids for Sony Bravia: the fourth colour video

Just yesterday I posted about the new campaign of Sony Bravia with bunnies of Play-doh.
And today here the new campaign with million of sewing thread and all of it on a pyramid in Egypt...
simply amazing
Like no Other

Advertising Agency: Y&R Asia, Singapore
ECD: Rowan Chanen
Copywriter: Edward Ong
Art Directors: Scott McClelland, Kirsten Ackland
Agency Producers: Kim Lim

Production Company: Velocity Films
Director: Keith Rose
Producer: Karen Kloppers
Director of Photography: Keith Rose

Editing company: Deliverance Post Production
Editor: Ricky Boyd

Post Production: Waterfront Post
IQ Artist: Heino Henning

3D: Condor Post

Music composition: Robert Schroder / Lorraine Shannon (Members of SAMRO)

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Join Greenpeace and stop the Global Warming, ot it will be too late

Today I wanna start with 2 Greenpeace's campaign. The first is an ad to ask people to join in the organization.

Anyone who becomes a member, is already imagining a better world.
Join the struggle.

Advertising Agency: Leo Burnett Chile
Creative Director: Hector Orellana
Art Director: Sergio Andrade
Copywriter: Delfo Banchero
Illustrator / Photographer: Jose Mella

While the second is about Global warming... well u like all your the conforts. Probably soon there will be anymore all of them if u dont do SOMETHING.. Volare oh oh

Advertising Agency: Yehoshua/TBWA Israel
Creative vp: Itai Herman
Creative Director: Shahar Filer
Art Directors: Igal Ezra, Kobi Benwalid
Copywriter: Yael Ifergan

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Amnesty too is against China

As Reporters without borders has already did, here we are with another campaign against the chinese Olympic games. Amnesty International has created this ad.... too much close with that one of reporters without frontiers

“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk”

Agency: MUW Saatchi & Saatchi, Slovakia
Creative Director: Rasto Michalik
Art Director: Radim Blaho
Copywriters / Idea: Peter Izo, Matus Svirloch
Photographer: Miso Bak
Production Company: Hitchhiker

via Ibelieveinadv

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The death of Brands..

Maybe one day, there will be also this
from Woster Collective:
"The project was based on the theory of magical thinking, looking at belief systems and idol worship, and creating an intervention that like other work I have installed, plays with the viewers perception and with any luck(;-)) creates a pause for thought!
The 'headstones' were made from polystyrene, plaster and spraypaint.".. Laura

(Note from Wooster: Laura is the artist behind the amazing Damien Hirst Skull prank that we featured on the site a while back. Until now she's gone uncredited and we're thrilled to let you know who was behind it)

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new viral Campaign for Diesel. Not special after all..

The new campaign Human after all of Diesel is not so original.. Pretty bad because the lastone was the successful and great Global warming ready.
Some ads

Here the three virals..







via adverblog

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Parmigiano Reggiano uses OGM for its cows!

Yes it s true and this is soo bad. Parmigiano Reggiano is the most famous and important Parmigiano for Italy. If u have tried in your life it, U know how good this parmigiano is. But now a campaign of Greenpeace Italy shows how the cows of Parmigiano Reggiano eat OGM pils and not natural food.
The campaign is really good. This is the site

There is an explanation about how this factory uses OGM, there is an advergame and a viral video of it. There is also the possibility to create a personal ad against it and share with the others and vote for the best.
The meaning is share it and change it!

this is the viral

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New video for Sony Bravia: Bunnies

After the balls and the explotions..Sony has decide to use 2,5 tons of Play-doh plasticine and 40 animators to create thousands and thousands of Bunnies for its new campaign for Bravia.
The video is recorded in stop-motion.. Days and days of job.. The effect is great, but I still like more the first.

this is the making of


and this is the video

Advertising Agency: Fallon London, UK

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