Firebrand: a new way to think web advertising..maybe also viral

Firebrand is coming soon.. It promises to change the way of web advertising..It can be. The idea of an integrate and full immersion UGC of brands is a really good idea but there are a lot of risks. We have to check because maybe something will change after Firebrand..




via Fluido

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This is guerrilla marketing...Axe knows it

This new campaign of Axe is absolutly cool...This is a real guerrilla marketing example!Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Copywriter: Julie Bosteels
Art Director: Ad van Ongeval
Illustrator: Ad Van Ongeval
Account services: Manu Van Der Wielen

italian creativity at work...Moretti 0 and sky tg24

it feels that the first days of 2007 brings a lot of creativity..
2 videos from italy.. Not the best...but they start to do something better than the last years..


Art director: Sergio Spaccavento
Copywriter: Riccardo Catagnano
Director: Matteo Pellegrini



Agency: Armando Testa, Milan, Italy
Art director: Carlo de Amici
Copywriter: Marco Calaprice
Director, Film master: Michele Mortara