Finally a good ad Banner become viral: I am a Mac and I am a PC for Vista

You know, I am a viral seeder and I can't love an ad banner but what Apple invented for its campaign Apple Get a Mac Ad: Give Up On Vista (winners at the last Effie Awards) it's really smart. Check it.



The intersting thing in this video is that thanks to viral marketing, a banner ad cans become famous. Without this video just few people had the possibility to look this campaign. Thanks videos, this campaign has become viral.

technorati tags: apple, banner, effie, awards, ad, Give, Up, Vista, viral, video, marketing, viralavatar
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Fashion beauty product for Unicef: Proaging

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler, Christoph Nann
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
Published: October 2007

technorati tags: unicef, beauty, fashion, proaging, viral, marketing, viralavatar
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Help Greenpeace, help to stop global warming: cities

This is the end of 2007...Maybe at the end of the 2020 we ll sejust few letters for every city..
Take care.. start action.
Don't use cars.. play with bikes..

Help stop global warming before it's too late.

Advertising Agency: Grey Tel Aviv, Israel
Senior Creative Director: Jonathan Stirin
Creative Director/Art Director/Copywriter/Illustrator: Ben Sever
Published: November 2007

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Superhero TDH - a viral social campaign

It's a plasure for me to show you my first viral campaign made by myself. I created with Gaetano Crivaro , a short movie director, a viral video for a NGO called Terre des Hommes. We are making a fund raising campaign called suregali.org for children in Perù, Cote d'Avoire and Zimbabwe but, unfortunatly, also for Bangladesh after the calamity of the last days.
The video is a spoof of the Dove Onslaught viral video.



and this one is our spoof

credits:
Creative Director: Daniele Montemale
Video Director: Gaetano Crivaro
Toy Graphic Design: big chief Design
Seeding: Daniele Montemale
Site design: cartaematita
Released: November 2007

The protagonist of the viral video is Superhero TDH, a paper toy made by Big Chief design, a simple toy to build and really funny, see the faces of the children in the video.... We hope that this paper toy becomes a kind of mascotte and becoming viral, many people will go on superegali.org to donate for this poor children.

There is also a group on facebook and soon a music contest on myspace with the superhero tdh... stay tuned..

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I am a legend. The first movie/game on Secondlife

While everybody start to think the Synthetic world and specially Secondlife are going down and failed here we are with the trailer of the first movie/game on Secondlife. For the new movie http://iamlegendsurvival.warnerbros.com of Warner Bros with Will Smith , there is the new game only for Secondlife. A game where you don't know if you are the hunter or the hunted..
Check it!

technorati tags: i am a legend, secondlife, video, game, film, movie, will smith, warner bros, viralavatar, viral
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Wonderbra for Cadbury... Spoof

Probably you know this video and the great gorilla playing drums. It's one of the most famous viral of the history. The Cadbury's gorilla..

Agency: Fallon, London Creative: Juan Cabral
Agency Producer: Nicky Barnes
Production Company: Blink Productions, London
Director: Juan Cabral Director of Photography: Dan Bronks
VFX: Stan Winston
Post Production: MPC
Editor: Jo Guest
Sound: Wave

well now Wonderbra, one of the most original brand, made the spoof.. Yes a spoof. It s the mode of the moment no?


What i dont like about this videos is just the time.. Too long. Specially the beginning.. but probably i m wrong if both these virals are successful videos

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Carlsberg, probably the best creative beer in the world

Not a viral but it cans become. Thanks to Saatchi & Saatchi of Stockholm, Carlsberg is once again really creative.. Unfortunalty the protagonists are three.. pretty difficult then play to footballtable... specially there..



Advertising Agency: Saatchi & Saatchi, Stockholm
Creative Director: Adam Kerj
Art Director: Nima Stillerud
Copywriter: Hans Malm
Project Manager: Jonas Björlin
Agency Producer: Copeland
Production Manager: Paula Andersson
Productioncompany: Socialclub
Director: Robert Nylund and Jesper Ohlsson
Producer: Rickard Edholm
Production Manager: Lina Ehrenpreis
Dop: Linus Sandgren
Post Production: sto.pp
Online: Peter Marin
3d: Arvid Björn & Per Bergsten
Telecine: Carl Skaff
Offline Editor: Johan Wijk

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Guerrilla marketing for the health

Thanks to Alex to advise me about this good guerrilla by Touchè, an advertising agency in Bologna (italy) to launch IL BENE, a new center for neurological illnesses. It is a small leaflet invite. On the flyer there is asketo to people to stick it anywhere in public and creating in this way word of mouth.

for the same hospital also this:
claim: fai finta di non vedere? (Do you make a show to don't see it?)

technorati tags: aaa-copywriter, il bene, touchè, guerrilla , viralavatar, marketing, viral
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if Viral is a domino effects.. Guinness and Orange know it

Two virals to show u how actually the viral agency like create something more or less attractive for the user and interesting from the beginning to the end of the video!

The first one is for Orange..maybe too much similar with the www.viralavatar.com/2007/10/new-video-for-sony-bravia-bunnies.html

Agency: Fallon
Agency Producer: James Bretton
Creative: Sam Akesson; Tomas Mankovsky -
Director: Dougal Wilson -
Production: Blink Productions - Producer: Matthew Fone -
Director of Photography: Alwin Kulcher -
Post Production: The Moving Picture Company (MPC) -
Editor: Joe Guest

The second one it's another viral for the famous irish beer Guinness, its too with a domino's effect. A really expensive domino.. 22 million of Dollars..

Agency: Abbott Mead Vickers BBDO -
Agency Producer: Carol Powell -
Creative: Paul Jordan; Angus Macadam -
Director: Nicolai Fuglsig - Production: MJZ -
Producer: Suza Horvat; Nell Jordan -
Director of Photography: Ellen Kuras -
Post Production: The Mill -
Music: Spanish Dance No. 6, Enrique Grandos -
Domino Experts: Weijers Domino Productions

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Goodbye Enzo Biagi.. the best italian journalist ever

After 87 years, last night Enzo Biagi is died.. This journalist was the best ever in Italy. Always closer to the people than to the politics, Enzo Biagi was also an enemy of Berlusconi..

Ciao Enzo

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The danish safety council describes the anatomy of an accident

As always Danishes are great. The first in many things.. also to create a good viral to safety their youngs.. The campaign is called ta10af that it means 10 km less. Maybe with 10 km less when u drive u can save yourself and people around u. Think about it!



Advertising Agency: The Aid Agency, Copenhagen, Denmark
Creative Directors: Niels Heilberg, Andrew Smart, Rasmus Sigvaldi
Production Company: Far From Hollywood, Copenhagen, Denmark
Producer: Morten Hoffmann Larsen
Post Production: Ghost, Copenhagen, Denmark

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Guerrilla Donkey Kong

The simplest idea are the best. Donkey Kong, one of the best game ever..

Credits:
Agency: Scholz & Friends, Berlin
Creative Directors: Matthias Spaetgens/Jan Leube
Copywriter: Folke Renken
Art Director: Carlo Joest
Photographer: Tobias Kruse

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Guerrila parking for insurance organizations

It seems that now the cratives like the parkings for the insurance's company communication.. check it out!


National insurance: coop wallscape
Advertising Agency: TM Advertising, Irving, United States
Creative Director: Leigh Sander
Art Director: Judd Oberly
Copywriter: Michael Page
Photographer: Andy Mahr

Allstate insurance: Marina tower“Are you in good hands? Allstate.”

Advertising Agency: Leo Burnett, Chicago, United States
Chief Creative Officer: John Condon
Creative Directors: Jeanie Caggiano, Mylene Pollock
Art Director: Greg Nobles
Copywriter: George Ellis

both found at ibelieveinadv

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WWF. Money destoys the world and becomes a viral

Wonderful viral of WWF always for OUR world.. If there is a good idea but also not so original, in the sociale area it cans have success!



credits:
Advertising Agency: DM9DDB
Creative Directors: Sérgio Valente, Julio Andery, Rodolfo Sampaio
Copywriters: Julio Andery, Rodolfo Sampaio, Arício Fortes

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