The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Thursday, December 28, 2006

Another bad record for Italy..First in Europe for number of cars!


Traffic is not a joke in Italy...and now we r sure about this...First in Europe for density...58 cars each 100 people...The first land in Italy...Mine!Lazio is the best /worse, 66 cars each 100...And I continue to live in CPH..
Italian can choose..good food in their city or breathe in lands where bike is the king....I prefer going to bike after a good pasta that I cooked with food that my mom send me from Italy..
Vi ses..
More info on autopromotec.it

Tuesday, December 26, 2006

A good Christmas Video from an agency



I want show u A good Christmas Video from an agency
Unfortunatly it is in flash and i can't upload on my blog..
so go to see on their site officepartyetiquette. The agency is ProPacific
Good Vision

Merry Christmas in Late..


Ehy sorry guys but I was to my grandma...and when u r in Italy and go to your grandma..It's mean FOOD!!
Now I just come back in Rome...and tomorrow COPENHAGEN again...
Vi ses/CIAO

Daniele

The best city in da World!

Monday, December 18, 2006

Campaign Against Real Life: a good spoof

Hey sorry guys for my silence but here now there are only exams and specially parties..Anyway...
Remember the Dove’s Evolution spot ? Here is a spoof: the Slob Evolution show a young dude ravaged by too many beers, cigarettes, shots of vodka, takeout curries and fish ’n’ chips.


More on the Web site: Campaign Against Real Life.
From I believe in adv

Saturday, December 09, 2006

Dear Creative.I prefer travel

This ad is a banner that I saw on my MSN messenger and I copied to analyze it.
The main idea of this Creative ad is: Why travel when with Creative cam you can watch your friends and your family for a cost sure cheapest than a fly ticket.


The last two frames say: Why travel? When communicate it's so simple. Why travel?

Sorry, dear Creative but for now..I like more travel than speak with my friends with the cam and at least...I have a Logitech cam..

ad in CPH 3

The last one of this serie of danish ad is a Flyer. I found it at the Canteen of my uni.
It is amazing! It is speak about a master in Theology...
Claim: Why not forget all about it?
Copy: Is sin really such a bad thing if it stands for everything that is fun, sexy and luscious in life? Is it even relevant to talk about universal sin, when it see,s clear that the concept of right and wrong changes over time? Master of Theology and writer Leif Andersen will talk about these and more question in this lecture on sin in a Christian understanding.
more inf on www.storkfs.dk/Right or wrong..this ad is very innovative for a master of theology. I mean, only few countries can create this kind of ad..
Imagine it in Italy.....oh no..can't be

ad in CPH 2

It is another campaign at the metro station..
You have to know that CPH is the first city in the world for km in bycicle path.. It's amazing! but, it is good also metro and bus.
I don't know the copy of this ad but it is simple understand the meaning:
hey, it' s winter and raining there is mud...and you, poor pretty danish girl became soo dirty..take metro..it is better..
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ad in CPH

Ok guys, now some ad that I saw here in CPH.
this is a campaign for Motorola at the metro station Norreport.
The campaign is calls Moto krzr and the main idea is the mirror. Infact there are 2 ads, the first at the floor and the second on the window. The result is a 3d mirror.
The claim is : Moto krzr. Reflect your other side

Copenhagen metro station






Hey guys, maybe you forget that I m living in Copenhagen. For this.. some pics about the wonderful metro station.
Good vision..

Lego: r u losting itself?

Play Doh.. wants take the consumers (most of them are children) of Lego..And with this campaign it should be it..

Claim: Shaping imagination

Agency: DDB Worldwide, Singapore
Executive Creative Director: Neil Johnson
Creative Director: Terrence Tan
Art director: Teoh Sin Eng
Copywriter: Shaun Quek
Photographer: Charles Chua (A Thousand Words)
DI: Miracle Factory

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Italian news...a man tries to burn himself

Nicola De Martino, an italian father, hosts on "TG2 dieci minuti" tries to burn himself with oil. The reason of this extreme action is because, after 13 years he saw again his son. Infact, 13 years ago, the mom kidnap the son and they escaped in Australia.



Thursday, December 07, 2006

Lego: rebuilt your image..please..

After a good ad of Lego that I show you the last week, Lego falls with a bad work for the Asia Market.
This campaign round around the claim of it: "Rebuilt it".. but, What is it means?Thanks to Lego we can rebuilt the world? Thanks to Lego? mmm I dubtAgency: Saatchi @ Saatchi, Guangzhou, China
Creative Director: Polly Chu
Art Director: Darren Cheung
CopyWriter: Black Wu

Rebuilt your image Lego..please..

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Happy birthday Project Erasmus: 20 years



Ya ya, today is the birthday of project Erasmus and of his students. In 20 years more than 1 million of students had studied as Erasmus students, and probably only a few didn't like this experience. If you are reading this article and you aren't yet an Erasmus student...mmm You must become it! It 's an experience that open your mind, sometimes can change your life, you can learn a different culture, language and specially you ll go in a party (or more) each single days...
These are the numbers:
with blu : european students host in the country
with orange: students of the country who studied in another UE country

Thank you Erasmus
Vi ses..

Tuesday, December 05, 2006

Helping your Collegues...Differences between Denmark and Italy


The new study of Eurofound, draws like people at the office help their collegues or not. Comparing Denmark and Italy you can understand why for me it is always a pain think about my country and its egoistic way to do the things, specially at work!


Percentuale di coloro che hanno risposto affermativamente alla domanda "Se lo chiedi, puoi avere aiuto dai tuoi colleghi?"
Percentual of people who answered positive at the question "If you ask, can you ask help to your collegues

Nazione %

Svezia 87,7%
Danimarca 87,4%
Lettonia 85,7%
Olanda 84,7%
Finlandia 84,3%
Malta84,0%
Estonia 83,9%
Irlanda 82,8%
Slovacchia 81,6%
Ungheria 79,9%
Slovenia 78,0%
Repubblica Ceca 77,1%
Regno Unito 76,1%
Polonia74,5%
Austria 72,8%
Cipro 71,8%
Lussemburgo 71,6%
Spagna 70,1%
Lituania 68,4%
Belgio 67,2%
Germania64,9%
Grecia 61,0%
Francia 50,8%
Italia 50,7%
Portogallo 49,2%
MEDIA UE 25 67,1%
Fonte: Eurofound, Quarta indagine europea sulle condizioni di lavoro, novembre 2006

Percentuale di coloro che hanno risposto affermativamente alla domanda "Se lo chiedi, puoi avere aiuto dal tuo responsabile diretto?"

Nazione %

Lettonia 78,7%
Danimarca 77,2%
Malta76,2%
Irlanda 74,7%
Finlandia 73,5%
Slovenia 71,1%
Olanda 71,0%
Slovacchia 71,0%
Ungheria 70,9%
Svezia 70,2%
Regno Unito 66,2%
Cipro 65,2%
Austria 65,0%
Repubblica Ceca 63,6%
Polonia62,9%
Spagna 61,5%
Estonia 61,5%
Lituania 61,5%
Lussemburgo 59,0%
Germania58,3%
Belgio 51,0%
Grecia 46,2%
Portogallo 39,8%
Francia 36,7%
Italia 33,6%
MEDIA UE 25 56,1%
Fonte: Eurofound, Quarta indagine europea sulle condizioni di lavoro, novembre 2006
more info on miojob

Monday, December 04, 2006

And finally...A site with fight videos


Maybe an internet with fight videos could be only another strange thing of the net. But not now, No in this period. Thanks to Loska of giornalettismo militante I discovered an internet site with only videos about fighting.. psfights.com
No...This site rappresent one of risks that can happen in web 2.0
Sharing everything the opportunity and the risk increase in both the direction.

I want tell you also about another internet site: Liveleak.com
Such as say the site: "all the uncensored media you are used to along with so much more"
The most of video that the site host are about Iraq and US military..
U must go to see this site..Maybe it is so much..or maybe this is only another side of the big big net




Tampax vs Nike


This is an example of fake co-branding..Yeah, It is difficult imagine what Tampax and Nike have in common for an ad. Anyway, Nike didn't want the pubblish og this ad and so..It will be not the next Tampax's campaign..
agency LeoBurnett, Belgium

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Go before it's too late...Berlusconi rules


No words...
Agency: Saatchi & Saatchi, Copenhagen, Denmark

Sunday, December 03, 2006

Another dangerous video on Google Video


After the problems that Google Italia had with the video where some
teenagers harassing an autistic classmate, today on the homepage of googlevideo is possible see this video "1 vs 2 street fight"
New problems are coming for Google. Probably its work of supervision on videos is not enough..
These new sites of File sharing like YouTube & co. are starting to have problems about copyright, privacy, surveillance and specially with this kind of videos.
I put also the link of this video because probably will be delete: http://video.google.it/videoplay?docid=-5396567561025555931

This is the video: