Lego: rebuilt your image..please..

After a good ad of Lego that I show you the last week, Lego falls with a bad work for the Asia Market.
This campaign round around the claim of it: "Rebuilt it".. but, What is it means?Thanks to Lego we can rebuilt the world? Thanks to Lego? mmm I dubtAgency: Saatchi @ Saatchi, Guangzhou, China
Creative Director: Polly Chu
Art Director: Darren Cheung
CopyWriter: Black Wu

Rebuilt your image Lego..please..

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