Guerrilla marketing for the health

Thanks to Alex to advise me about this good guerrilla by Touchè, an advertising agency in Bologna (italy) to launch IL BENE, a new center for neurological illnesses. It is a small leaflet invite. On the flyer there is asketo to people to stick it anywhere in public and creating in this way word of mouth.

for the same hospital also this:
claim: fai finta di non vedere? (Do you make a show to don't see it?)

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