viralavatar: My last study: The Copywriting has chang

The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Saturday, October 13, 2007

My last study: The Copywriting has chang

My last study about copywriting.. it was my last exam of my master (vote 30/30).
Tell me what u think!

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Labels: copywriting, my study, urbino

1 Comments:

AAA Copywriter said...

Indeed, copywriting has changed, if even most copywriters still don't realize it. Far less words and clearer, more descriptive concepts are needed, also because of redundancy of ads all around us. I'm into that since years now. Hard do make elder clients understand it...

Alex

8:56 PM