Pepsi cola. pepsi energy cola

Pepsi tries to take a piece of the energy drink market. The main idea is quite original and it has been developmented good. The target is clear but claim (don't sleep at the party) and packaging (it looks too much a normal cola) are not so attractive.


Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
Art Director: Gustavo Victorino
Copywriter: José Luiz Martins

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