2) Guerrilla motors: Honda, Taxi, Zebra crossing,
This post is for guerrilla with topic motors: cars, motos and their problems when during the night people become drunk..
Taxi sign
"If you've been drinking, don't risk it. Call 707 308 294.
Se bebeu, não arrisque. Ligue 707 308 294."
Recent campaign from FCB Portugal for Antral (Portuguese taxi association) to create awareness over drunk driving and increase the usage of their call line.
An ambient/guerrilla campaign, using street art and the medium as a message, by DraftFCB Lisbon.
To remember the fact that a great number of car accident victims aren’t always inside the vehicle, the white stripes of a zebra crossing at Restauradores, Lisbon, were replaced by a painted list of dead pedestrians.
Agency: Draft FCB Lisbon, Portugal
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça
“If you don’t use original spare parts, the original specifications of the motorbike change and it will nevere be the same again.”
Agency: JWT, Barcelona, Spain
Creative Directors: Alex martinez, Javier Valero
Art Director: Michele
Copywriter: Javier Valero
posted by viralavatar at 5:40 PM
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