3 Guerrilla Nike

Nike used as well the idea that in southamerica..PEOPLE ARE POOR!! and so, what they invented? Faces of the best players (Ronaldinho in primis) only with papers or with the football's traces..

Nike paper

Agency: BBDO, Buenos Aires, Argentina
Creative Director:Gonzalo Vecino, Pablo Alvarez Travieso
Copywriter:Pablo Alvarez Travieso
Art Director:Gonzalo Vecino

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