Jeep.. potential boomerang ad
I dont think this ad is a good Idea for Jeep..In a period where everyone and everymedia speak about the Global warming, it's not intelligent put a polar bear or a pinguin in a desert or in a savana to explain how is simple dont lost yourself with the new GPS integrated with the Jeep..
Claim: Even those who know nature get lost sometimes. Jeep Cherokee with GPS.
Advertising Agency: Young & Rubicam, Brazil
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Directors: Daniel Salles, Marco Mattos
Copywriter: Vinicius Stanzione
Photographer: Keystone
Labels: jeep global warming
posted by viralavatar at 11:11 AM
1 Comments:
The most effective advertisements are those who are surprising to out of this world. And this one is one of those. But it still will be apt to involve and display the benefit of using its Jeep parts like its Jeep shocks. But doing so, the ad will seem plain and uninteresting.
2:29 AM
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