viralavatar: Cannes lions: cyber lions Diesel

Sunday, June 24, 2007

Cannes lions: cyber lions Diesel

Two interesting Gran prix have won the Cyber lions at the Cannes lions festival this year.
The first is Diesel and its Heidies. The concept is to create a sort of video sexy diary between 2 girls and their sexy lifes. All filmed by cameras.

here one of the videos:

Credits:

Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: HEIDIES 15 MB OF FAME
Advertiser/Client: DIESEL
Product/Service: UNDERWEAR
Entrant Company, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN

Synopsis:

Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.

brava also to Martina and her job