viralavatar: Cannes lions: cyber lions Dove

Here the second cyber lions win. Dove! It wasn't so difficult guess that the viral campaign of OGILVY & MATHER is the winner for the category viral. As, I told in one of my past post, This viral video of Dove is genial.
Infact, as a good viral, the viral Dove video:

is not short but
crates attention
increase during the time
has a viral language ("mmm interesting and real! I send to my friends")
has the same brand strategy of the brand!

Simply the best

Credits:

Type Of Entry: Viral Advertising
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA

Credit Details:

Name	Position	Company
Janet Kestin/Nancy Vonk	Chief Creative Officers	Ogilvy&Mather
Tim Piper/Mike Kirkland	Art Directors	Ogilvy&Mather
Tim Piper	Writer	Ogilvy&Mather
Brenda Surminski	Agency Producer	Ogilvy&Mather
Yael Staav/Tim Piper	Directors	Reginald Pike/Ogilvy&Mather
Tico Poulakakis	Cinematographer	Reginald Pike
Jennifer Walker	Production House Producer	Reginald Pike
Stephanie Kouverianos	Soho Post Producer	Soho
David Hayman/Andrew Harris	Music	Vapor
Paul Gowan	Editor	Rogue Editing

Synopsis:

Dove 'Evolution' is a riveting, 1:14 time-lapse film of a young woman's transformation from pretty, but ordinary girl to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.