viralavatar: Cannes lions: cyber lions Goviral!!

Sunday, June 24, 2007

Cannes lions: cyber lions Goviral!!

Yes! In this Cannes Festival also GoViral has win. First we made a seminary and then we won with viral Quicksilver. As I already showed , the viral of Quicksilver has won the sylver cyber lions with the Dynamite surfing created by the agency SAATCHI & SAATCHI, Copenhagen.
and thanks to us that spreaded the viral...

Credits:

Type Of Entry: Viral Advertising
Category: Viral Video
Title: DYNAMITE SURFING
Advertiser/Client: QUIKSILVER DENMARK
Product/Service: SPORTS CLOTHING AND EQUIPMENT
Entrant Company, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK
Advertising/Web Design Agency, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK

Credit Details:

Name	Position	Company
Simon Wooller	Creative Director	Saatchi & Saatchi
Rasmus Petersen	Creative	Saatchi & Saatchi
Lasse Bækbo Hinke	Creative	Saatchi & Saatchi
Anna-Marie Elkjær	Producer	Saatchi & Saatchi Film Dept.
Jan Tvilling	Postproduction/VFX	Sonne Film
Jonas Arnby	Director
Bjørn Vidø	Sound Designer	Freezone
Ulrik Boel Bentzen/Johan Svendsen	DOP
Henrik Jensen	Editor	Saatchi & Saatchi
SIAL	Music

Synopsis:

Quiksilver is one of the largest manufacturers of lifestyle clothing and board related equipment. The aim of this campaign was to raise awareness of Quiksilver brand and position Quiksilver as the innovator in the category. The use of Viral marketing was critical to this campaign. Through a "Core Seeding" strategy, which allowed us to communicate to the closely-knit surf community before we communicated to the wider mainstream target group. The "urban surfing" mentality is a key ingredient in Quiksilver's DNA. The viral film turned up on 95% of all surf websites worldwide within four days of it's release. So far an estimated 20 million people have seen Dynamite Surfing online.