The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Tuesday, July 17, 2007

Axe, 2 product for one

After almost 3 weeks without a post, it is hard decide what I can put on my blog.. a lot of stuffs.. Ok, start with AXE! A brand that is always creative and genial..as for the new campaign for AXE 3, 2 products to create one product...


From Ibelieveinadv:

“Crashes” shows a day in a guys life after spraying Axe 3, Combinable fragances: everywhere he goes girls crash into each other to make a third gorgeous one...

yes yes..but the guy got a Vespa...Italians do it better people..

Agency: VegaOlmosPonce, Buenos Aires, Argentina
Executive Creative Director: Hernán Ponce
Creative Director: Sebastián Stagno/Rafael D’Alvia
Copywriter: Matías Corbelle
Art Director: Diego Sánchez
Agency Producer: Roberto Carsillo
Account Supervisor: Néstor Ferreyro
Advertiser’s Supervisor: Pablo Gazzera/Florencia Peña/Cristian Cores/Fernando Laratro
Production Company, City: BLINK, London
Country: UNITED KINGDOM
2nd Production Company, City: PIONEER PRODUCTIONS, Buenos Aires
Country: ARGENTINA
Director: Lynn Fox
Music - Artist/Title: Full Time Hobby
Sound Design/Arrangement: La Casa Post Sound
Post Production: The Mill Londres
Other Credits: Client Services Director: Vanina Rudaeff

Labels:

0 Comments:

Post a Comment

<< Home