viralavatar: Bot marketing and a transformer on your messenger

Why put someone to communicate with someone else when a A.I. can do that? On the net there are always more Bots that do that. For Wikipedia

a bot is a computer program designed to simulate an intelligent co nversation with one or more human users via auditory or textual methods. Though many appear to be intelligently interpreting the human input prior to providing a response, most chatterbots simply scan for keywords within the input and pull a reply with the most matching keywords or the most similar wording pattern from a local database. Chatterbots may also be referred to as talk bots, chat bots, or chatterboxes

Well, actually we can speak on our messenger also with a Transformer.
This new kind of campaign is done for the movie Transformers and how Martina of Adverblog says:

The campaign, developed by InsideC, targets the audience who watched the cartoon in the 80s (25-35) and the younger generation (12-25) who are excited about the story line and special effects. The purpose of the bot is to increase awareness of the movie and reach new users via the viral referral program. IM campaign is of course supported by online and offline banners which are asking users to add the bot to their contact list.

but the most important thing of her article is the bot marketing..she continues saying:

"Bot marketing" is emerging as an appealing tool to interact with teens (and not only). I've seen also some presentations of actions created by Yahoo! with its own IM system, and the results are quite impressive. Of course, we have to consider the power of the "novelty" effect, that can be a crucial driver in boosting word of mouth. In my opinion, after the first campaigns, it's already time to look forward, and start thinking creatively about the possible applications and features of the bot. The question we (marketers) should ask ourselves is pretty straightforward: who do you chat with via IM? Friends, relatives, colleagues. People who are relevant to you as individual, and with whom you can have an interesting conversation. So, ok, technology is there, but let's concentrate on giving users a good reason to talk with our artificial character. And I'm not sure, from the minimal interaction I experienced with him, that the Transformer bot is worth being on my contact list. But now it's too late, looks like I cannot remove him!