The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Tuesday, July 17, 2007

Timbaland and Adidas say welcome to Beckham and the soccer in Us

This is a small analysis about how Adidas is trying to bring soccer in the american culture.. Beckham, the most important Adidas' testimonial is going to play in Us in a team where, of course the sponsor is Adidas.. To bring a new culture as soccer in a country as USA, of course Adidas has to use a lot of ads and also subliminal..

An example of subliminal message is inside the new video of Timbaland where 3 guys are playing soccer without any reason and in a frame there is the Adidas logo on the ball... Welcome soccer also in USA..



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Blogger Sethery said...

Cool blog my friend. I like it. I had no idea you were a blogger.

7:13 PM

 

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