The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Tuesday, July 17, 2007

Guerrilla anti-suicide..

This guerrillas are smart and probably useful.. Against suicide..Because I m always more sure that ads can be a success in the social..

Claim: Saving one's life now, save your own later.

Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Kevin Lee
Art Director: Jeremy Guo
Copywriter: Ben Chen
Photographer: Yang Shi
Published: Feb 2007

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