The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Monday, July 30, 2007

Secondlife & Co. The moltiplication of the synthetic worlds

I m sure that the inflation about Secondlife is going to finish. First because always more people are going on other Synthetic worlds.. Yes, because on Secondlife there are usually a target of 25-35 and not all teenagers wanna go on WOW.. So there are many new worlds ready to be populated..
From the great Kzero

To date, this has been more of a ‘push’ strategy, with metaverses positioning themselves into particular ages ranges. The teen worlds such as Habbo, Whyville and Gaia Online are obvious examples of this with specific age bands for membership.

  • Habbo: 13-16
  • Whyville: 8 -15
  • Gaia Online: 13+
But other worlds, both in development and currently live place less emphasis on being a certain age or demographic type and openly invite anyone over the age of 18. So, if the age ranges for these types of metaverses is anyone over 18, you might expect the average ages/demographic sweet-spots to be very similar. As shown in the graph below, this is not the case. Factors are causing different age groups in different worlds (reds are live virtual worlds and yellows are in development).

and check this great statistic about these worlds


Labels:

0 Comments:

Post a Comment

<< Home