viralavatar: February 2008

Adidas, Impossible is nothing also in China

If the claim of Adidas is impossible is nothing, this one it has to work for everybody, also for the China soccer team that never won anything in soccer competition... So here we are with a commercial about Zheng Zhi, the best player of China...
Ready for the next olimpic games?

Labels: adidas, zheng Zhi

Naughty girls for Axe

Too many pulsations for the ad of Axe Naughty girl.. The idea is about women that can't resist the axe products on a man..

To spread the campaign on the site there is write the normal "send to a friend" but also "report a naughty girl".. do u know someone?

Basically the campaign is well done but the viral is really too long...

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Labels: axe, naughty girl, viral

Alberta Travel: Chair lifts climbing

This is the ad that we like! It cans become a lovemark!
I want to use this idea for a no profit campaign for Friends of Water

via Ibelieveinadv

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Labels: guerrilla, ski

The Lego's Indiana Jones advergame

Waiting Indiana Jones and the Kingdom of the Crystal Skull, Lego has launched the advergame of the hero.
Quite good and simple for childrens, the site launchs the new products of Lego.

And soon also the new videogame..

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Labels: advergame, indiana jones, lego

Casio Up In 10 - Guerrilla and Viral togheter

This is what I mean when I say that Guerilla has to become viral because if something doesnt exist on internet... IT DOESNT EXIST!

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Labels: casio, viral

Adi Dassler - The (viral) history of Adidas

This man created the story of the shoes... This video (too long), made by Amsterdam180, re-created the creativity of this man.

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Labels: adi dassler, adidas

Rubin Freshness - guerrilla gardening

Yes I m addicted with the Guerilla Gardening, even if it's a brand that does that!!

Credits:
Advertising Agency: Publicis Frankfurt, Germany
Creative Directors: Stephan Ganser, Nico Juenger, Peter Kaim
Art Directors: Hendrik Frey, Evelyne Werner
Copywriter: Konstantinos Manikas
Photographer: Johannes Krzeslack
Other: Rob McGuire

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Labels: guerrila gardening, rubin

Second Skin, a documentary on players of synthetic worlds

Two years to do this documentary where a lot of things changed in the net and specially in the synthetic worlds.

Second Skin takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massively Multiplayer Online games (MMOs). World of Warcraft, Second Life, and Everquest allow millions of users to simultaneously interact in virtual spaces. Second Skin introduces us to couples who have fallen in love without meeting, disabled players who have found new purpose, addicts, Chinese gold-farming sweatshop workers, wealthy online entrepreneurs and legendary guild leaders - all living in a world that doesn't quite exist.

from the official website

Capturing the online lives of seven gamers, the film speaks about love, greed and depression about the alienation of these worlds. Second Skin premieres at the South By Southwest film festival in Austin, Texas this March.

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Labels: documentary, second skin

Daniele Montemale aka Viralavatar, doctor cum laude

Hi everybody, with plasure I ve to tell u that Tuesday 22nd in Pesaro (Italy) I completed my courses of study finishing my MA. It was so cool and exciting!

This is the video:

My thesis it's called The viral net: Viral Marketing, Buzz and Word of Mouth. Prospective of Social Advertisement. This is the cover of my thesis:

It's a thesis based on Non conventional Marketing and Connected Marketing (from Justin Kirby and Paul Marsden). Naturally Viral Marketing is the hub of this thesis. I analized also Social Advertisement because my case study speaks about this. I created during Sept 2007 a viral video for a Social campaign called Superegali, a fundraising campaign developed by Terre des Hommes.
this is the viral video:

So, the focus of my thesis was understand if it's possibile use these non conventional strategies in a qualitative way rather only quantitative as almost all agency do!
This is the presentation:

| View | Upload your own

Well, soon this thesis will be sell on internet and the half earn will be donate to Terre des Hommes. Unfortunately it's just in Italian at the moment.

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Labels: laurea, rete virale

Frozen flash mob also in Rome (Frozen Termini)

Probably you already know the video Frozen Grand Central developed by Improveverywhere. In less than 20 days it made more than 4 million of views just on YouTube..

Well there are a lot of people around the world that seeing this video were excited to do the same. And we did it in Rome too. Thanks to a my friend that made the blog Frozen Termini (the name of the main station in Rome), we organized the Frozen action in only 5 days. And more than 80 people came for the action!!!

thanks to Gaetano for the good video

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Labels: frozen termini

guerrilla marketing is also guerrilla gardening

Doing guerrilla is always excited and interesting. When with an action u can make also something positive for the society is better. Guerrilla Gardening it s the perfect combination!

Soon, probably, some brands ll pay these gardeners to make some guerrilla action! Is it good? No? It just marketing, U can't stop it!

Good initiative!!

info @ guerrillagardening.org
guerrillagardening.it

technorati tags: guerrila gardening, marketing, flowers, Gore
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Labels: guerrila gardening

Fifa street 3 - viral video with players and parkour

It seems fake viral videos are good and they works! Personally I don't like a lot this kind of video..really too fake! but the new video of Fifa street 3 by Electronic Arts it s well done with acrobatic players with an "electronic" ball..

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Creative Directors: Mark Bernath, Eric Quennoy, Jorge Calleja
Art Director: Christiano Abrahao
Copywriter: Gregg Clampffer
Producer: Olivier Klonhammer
Assistant Producer: Kimia Farshidzad
Project Manager: Emma Williamson
Executive Creative Directors: John Norman
Agency Executive Producer: Corey Bartha
Viral Film Prod. Company: Dr. Film, Amsterdam
Director: Jeroen Mol
Executive Producer: Lex Szanto
Producer: Lex Szanto
Director of Photography: Jeroen Mol
Post-Production Company: The Ambassadors
Music Track: ‘La pelota’ — Massive Music ft. Alejandro Londono
Sound Design: B-Reel

technorati tags: viral video, fifa street 3, electronic arts,
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Labels: electronic arts, fifa street 3, viral video

Fundraising San Valentine for Terre des Hommes

My friend Paolo Ferrara of Terre des hommes, after my collaboration with the superhero viral video for the christmas campaign of fundraising for the NGO, has made another video for San Valentine to find donors.
Here the Superhero tdh and a funny perrot

technorati tags: terre des hommes, san valentine, viral video, viralavatar
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Labels: san valentine, terre des hommes, viral video

Guerrilla and viral video laser experience. After Vista and Diesel Ecco shoes

To launch Windows Vista, Microsoft used one year ago the great lens Cheoptics360 XL produced by the danish design agency vizoo.com, with a 3d effect!

Also Diesel, to present its new spring/summer season has based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations based on the Vizoo technology

The last is Danish shoemanufacturer Ecco has chosen this lens for a presentation of one of their new products in Copenhagen Airport. Visitors in Copenhagen Airport got themselves a unique experience.

This is a kind experience that the user gonna remember!!