Daniele Montemale aka Viralavatar, doctor cum laude

Hi everybody, with plasure I ve to tell u that Tuesday 22nd in Pesaro (Italy) I completed my courses of study finishing my MA. It was so cool and exciting!




This is the video:



My thesis it's called The viral net: Viral Marketing, Buzz and Word of Mouth. Prospective of Social Advertisement. This is the cover of my thesis:



It's a thesis based on Non conventional Marketing and Connected Marketing (from Justin Kirby and Paul Marsden). Naturally Viral Marketing is the hub of this thesis. I analized also Social Advertisement because my case study speaks about this. I created during Sept 2007 a viral video for a Social campaign called Superegali, a fundraising campaign developed by Terre des Hommes.
this is the viral video:



So, the focus of my thesis was understand if it's possibile use these non conventional strategies in a qualitative way rather only quantitative as almost all agency do!
This is the presentation:

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Well, soon this thesis will be sell on internet and the half earn will be donate to Terre des Hommes. Unfortunately it's just in Italian at the moment.

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