viralavatar: Daniele Montemale aka Viralavatar, doctor cum laude

Monday, February 25, 2008

Daniele Montemale aka Viralavatar, doctor cum laude

Hi everybody, with plasure I ve to tell u that Tuesday 22nd in Pesaro (Italy) I completed my courses of study finishing my MA. It was so cool and exciting!

This is the video:

My thesis it's called The viral net: Viral Marketing, Buzz and Word of Mouth. Prospective of Social Advertisement. This is the cover of my thesis:

It's a thesis based on Non conventional Marketing and Connected Marketing (from Justin Kirby and Paul Marsden). Naturally Viral Marketing is the hub of this thesis. I analized also Social Advertisement because my case study speaks about this. I created during Sept 2007 a viral video for a Social campaign called Superegali, a fundraising campaign developed by Terre des Hommes.
this is the viral video:

So, the focus of my thesis was understand if it's possibile use these non conventional strategies in a qualitative way rather only quantitative as almost all agency do!
This is the presentation:

| View | Upload your own

Well, soon this thesis will be sell on internet and the half earn will be donate to Terre des Hommes. Unfortunately it's just in Italian at the moment.