Total registered account and Marketing activity across synthetic worlds

My friends of Kzero made another wonderful job. Here we are with 2 really good analysis, one about the total registered account in synthetic worlds and the othern the marketing activity of the most important brands in synthetic worlds.

Total registered account in synthetic worlds

On this analysis I think is interesting see how many worlds are developed for childrens and teens. as Neopets and Lego Universe (coming soon). Onether good view is seeing the worlds about sports as Empire of Sports and Football superstar.

from Kzero:

Methodology

Reliable references/sources (company websites, press releases etc) have been used to populate, combined with run-rate forecasts. Where no data is available, the virtual world is only represented by the launch date. This is work in progress analysis and should be treated as such. Analysis will be updated regularly. Excludes fantasy-based MMOGs.

Average age data uses K Zero estimates based on brand positioning, company statements and companies present in-world. These estimates will be changed if/when more accurate (company-supplied) data is obtained. E&OE.

The marketing activity of the most important brands in synthetic worlds.

Nice to see different brands invests money in synthetic worlds. As normal, Toyota is the most adventurous marketer..

Thanks again Kzero!

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