The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod
Labels: advergame, indiana jones, lego
posted by viralavatar at 2:56 PM
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My friends of Kzero made another wonderful job. Here we are with 2 really good analysis, one about the total registered account in synthetic worlds and the othern the marketing activity of the most important brands in synthetic worlds.
On this analysis I think is interesting see how many worlds are developed for childrens and teens. as Neopets and Lego Universe (coming soon). Onether good view is seeing the worlds about sports as Empire of Sports and Football superstar.Methodology
Reliable references/sources (company websites, press releases etc) have been used to populate, combined with run-rate forecasts. Where no data is available, the virtual world is only represented by the launch date. This is work in progress analysis and should be treated as such. Analysis will be updated regularly. Excludes fantasy-based MMOGs.
Average age data uses K Zero estimates based on brand positioning, company statements and companies present in-world. These estimates will be changed if/when more accurate (company-supplied) data is obtained. E&OE.
The marketing activity of the most important brands in synthetic worlds.
Nice to see different brands invests money in synthetic worlds. As normal, Toyota is the most adventurous marketer..Labels: Empire of sports, football superstars, kzero, lego, neopets, secondlife, synthetic world, universe
posted by viralavatar at 9:21 AM
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Ads that want to touch more the brand awarness and the support an idea of "cool" product more then explain the product and claim it to the real target, the children.. but Lego is a legend and they can do it.
posted by viralavatar at 6:49 PM
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Daniele is an italian guy of 24 who lives in Rome after an experience of 1 year to Copenhagen. He likes adv, marketing, viralmarketing (he worked @ Goviral.com and now is a freelancer) and parties.. That's all..if u want know more click the link CURRICULUM VITAE
from 13/04/07
