The 3 things you can't fake are: erections, competence and creativity
Douglas Coupland - from Jpod
Wednesday, February 13, 2008
Fifa street 3 - viral video with players and parkour
It seems fake viral videos are good and they works! Personally I don't like a lot this kind of video..really too fake! but the new video of Fifa street 3 by Electronic Arts it s well done with acrobatic players with an "electronic" ball..
Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands Creative Directors: Mark Bernath, Eric Quennoy, Jorge Calleja Art Director: Christiano Abrahao Copywriter: Gregg Clampffer Producer: Olivier Klonhammer Assistant Producer: Kimia Farshidzad Project Manager: Emma Williamson Executive Creative Directors: John Norman Agency Executive Producer: Corey Bartha Viral Film Prod. Company: Dr. Film, Amsterdam Director: Jeroen Mol Executive Producer: Lex Szanto Producer: Lex Szanto Director of Photography: Jeroen Mol Post-Production Company: The Ambassadors Music Track: ‘La pelota’ — Massive Music ft. Alejandro Londono Sound Design: B-Reel
My friend Paolo Ferrara of Terre des hommes, after my collaboration with the superhero viral video for the christmas campaign of fundraising for the NGO, has made another video for San Valentine to find donors. Here the Superhero tdh and a funny perrot
Simply amazing the viral campaign for the new film produced to JJ Abrams (one of the author of Lost) and directed by Matt Reeves. Cloverfield basically speaks about a big monster who eats New York and the key of the film is a new way of The blair witch broject, with fake amatorial camera and a low budget. Just 25 million $.
To promote this movie a big viral campaign was produced with fake virals. One month ago, fake videos about tv news were appeared on internet who spoke about the distruction of a oil tanker in the middle of Atlantic Ocean. The owner of the oil tanker was the japanese Tagruato, a fake oil tanker company; as well the fault of this destruction was attributed to the environmentalist association TIDO Wave, as well fake.
To increase the views and the buzz, it was also created a fake video blogger, a nice blonde girl who speaks about her and her Teddy bear and about Cloverfield too..
It s not finish. Fake commercial of a fake drink were made. Slusho.
Since five years ago this drink is a kind of brand of JJ Abrams. In some episode of Alias, Heros appears this drink. Anatother way to promote the movie and the buzzing on it.
just a note. The story links to BoxOfficeMojo.com who is reporting that Cloverfield has stomped the competition and was #1 on Friday: 1. CLOVERFIELD - $16,750,000 2. 27 DRESSES - $7,650,000 3. THE BUCKET LIST - $4,150,000
Daniele is an italian guy of 24 who lives in Rome after an experience of 1 year to Copenhagen. He likes adv, marketing, viralmarketing (he worked @ Goviral.com and now is a freelancer) and parties.. That's all..if u want know more click the link CURRICULUM VITAE
