Customization is the main point of these 2 campaigns..but customazation is also the main strategy for both brands..Anyway Customazation is the main point of Globalization today.. How can we describe this in a creative way...
These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.
Advertising Agency: Smart, Melbourne, Australia Creative Director: John Mescall Art Directors: Malcolm Chambers, Rebecca Newman Via: gotads
Viralavatar...lesson at Naba about viral marketing
Hi Guys.. yes I ll do a lesson about Viral marketing and Goviral next thursday at the master of communication Naba of Milan. I ll do the lesson in videoconference via Skype. You can follow the lesson thanks twitter (my account is viralavatar , lesson contact viralavatar@Naba), then there will be a audio file and a podcast thanks to Alessandro Gini, the professor of the course that host me.. Wanna know more? Naba voglioessereartdirector Listen the podcast!
Viralavatar...lesson at Naba about viral marketing link Tue, 29 May 2007 11:42:00 +0000 (595 MB)
actually I found this viral on adverbox and I dont know more that there isn't any info about the brand.. This is a good idea if is well developed..unfortunatly this viral is boring and specially sooo long...more then 1 minute.
Second this is a prelude of another viral. It means in theory has to be extremly interesting..
Finally this viral is called Experience #14: Cow on Bungee Jump.. don't you remember something? Mentos and Coca Cola no?
Listen the Podcast!
New viral for Fiat...not convinced link Mon, 28 May 2007 17:22:00 +0000 (519 MB)
Do you remember the italian marketing blog contest? Well, I took part of the contest and I spoke about that here and here. After one month and half we have the winner! They are Spotanatomy, now of course one of the most important italian blog about advertising and marketing. During this experience I knew a lot of interesting people, more blogs in my web and specially new friends.. Definetly a good experience!
LISTEN THE PODCAST!
Italian Marketing blog contest. And winner is.. link Sun, 27 May 2007 08:16:00 +0000 (113 MB)
Be part of the first truly global business-building contest ever held in the virtual world! The Virtual Venture Competition is your chance to turn your innovative ideas into successful business operations in Second Life.
For the first time your business plan will not be assessed by a jury, but proven by real customers, make real turnover, and present your results to a real audience!
Of course I joined this and I am creating a my own project..what's the topic? But of course do viral marketing in Secondlife.. Do you want to join my group? Well, after signed, find viralavatar and sign to my group!
Listen the Podcast
McKinsey organizes a competition in Secondlife link Sat, 26 May 2007 16:47:00 +0000 (332 MB)
Thanks to RobinGood, I learned a lot of stuff to do better my blog. Now I know also how to put a podcast on my blog. I am on Odiogo and ITunes.
Here the link to all my podcast! To listen this you can go on this link or write viralavatar on your ITunes podcast; but you can aslo listen it on my blog..it is simple! U have only to click on a banner like this: TRY IT!
viralavatar now in Podcast!! link Thu, 24 May 2007 16:29:00 +0000 (538 MB)
Yes, I care a lot about Global Warming.. I spoke yesterday about this. Today I have to speak again coz there are more ad about this topic..Let's go.Diesel - Global warming.
Claim: Global warming ready
Advertising Agency: Marcel, Paris, France Creative director/Copywriter: Frederic Temin Art directors: Nicolas Chauvin, Romin Favre Photographer: Terry Richardson
Thermo petition. Blank petitions in support of the Renewable Energy Bill were inserted into plastic wrapped magazines, complete with a red pen that served as a thermometer. The public was urged to gather more signatures, send them back to WWF and help reduce global warming.
Nice ad about army.. It's so important stop this kind of thing.. Do u remeber what's happened recently in US? Always more..
Claim:
On Tuesday March 23dr, 18 year old Daniel Masters was home alone. Bored, he pulled out his brother's handgun. His mother arrived home and startled him. The gun discharged, sending a bullet through her chest. It's not easy to put live back together. iansa. www.iansa.org
Claim:
Hoskins, Michael 41, was watching television. His night shift was due to start in an hour. At 12.45am puring his second cup of coffee, he heard a loud bang. Rushing upstairs, he found his 3 year old son lying in a pool of blood clutching his father's handgun. It's not easy to put live back together. iansa. www.iansa.org
Claim:
September 3rd at 9pm, Gerald Lee was drinking at a party. He pulled out his brand new handgun showing it off to his friends. "Don't worry, it's not loaded". Pointing the gun at his head, he began pulling the trigger. On the fourth pull, the gun discharged killing him instantly. It's not easy to put live back together. iansa. www.iansa.org
Advertising Agency: Y&R Asia, Singapore Art Director: Kirsten Ackland Creative Directors: Rowan Chanen, Ted Royer Illustrator: Andy Yang Copywriter: Tom Ormes
Nice video for Sprite.. too similar to the Quicksilver viral. Not sure if is a viral but actually the best way to do a viral is a fake amatorial video and this one follows the rules.. perfectly!
I dont think this ad is a good Idea for Jeep..In a period where everyone and everymedia speak about the Global warming, it's not intelligent put a polar bear or a pinguin in a desert or in a savana to explain how is simple dont lost yourself with the new GPS integrated with the Jeep..
Claim: Even those who know nature get lost sometimes. Jeep Cherokee with GPS.
Advertising Agency: Young & Rubicam, Brazil Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis Art Directors: Daniel Salles, Marco Mattos Copywriter: Vinicius Stanzione Photographer: Keystone
On the net , it 's start to speak about Secondlife 2.0..But what is this? What does it mean? Well actually on Sl is possible to use IM, chat, voice and video.. soon there will be Social networks in 3d in a world were "live" more then 6 million and half of residents.More info on: it-director secondliferesearch
Pepsi tries to take a piece of the energy drink market. The main idea is quite original and it has been developmented good. The target is clear but claim (don't sleep at the party) and packaging (it looks too much a normal cola) are not so attractive. Agency: AlmapBBDO, Sao Paulo, Brazil Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira Art Director: Gustavo Victorino Copywriter: José Luiz Martins
Daniele is an italian guy of 24 who lives in Rome after an experience of 1 year to Copenhagen. He likes adv, marketing, viralmarketing (he worked @ Goviral.com and now is a freelancer) and parties.. That's all..if u want know more click the link CURRICULUM VITAE
This is a campaign. Yes! of course. Why? Coz there is all!
