The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Monday, July 31, 2006

Finally I arrived

Ok guys I m in Denmark but it wasnt simple. To come here I took two flies, one from London and there to Aarhus, Denmark. But I “slept” one night in London airport

where I know two italian girls who returned from Lapponia. When I arrived in Aarhus, italian guys, here the weather is DA PAURA! Like spring/summer but with a little bit of wind.. I know, I know..soon very soon ll arrive the pinguins.. During the travel from airport to the city I knew that on the bus u cant smoke, drink beer, eat ice cream and specially eat HOT DOG…

So, I arrived to Aarhus and there I met Maria, a couchsurfing friend, and her friend. With them I went to drink a beer in a very nice place like the Navigli in Milan


After I went to the flat of Maria. It is a very good flat where everythings is white

and there Maria took me an her Cd with her song, she is, I think, a very good singer. After, I went to Horsens and there the tutor brang me with a TAXI.. So, at the uni a tutor (Anne) waited me to take me my ROOM..One room only with me with the connection to internet…Guys here is very cool but feel like a death city.. I hope only because was Sunday. In the night we knew two strange French guys who work with the chikens…they came inside in our campus from an open window..I know it s crazy.. But the “chiken” put the shirt with the 4 stars of Italy…

Before to sleep, naturally a match of soccer in the “corridoio”….

Rome, Pesaro I ll be missing u but…WOW.

What’s else?

Friday, July 28, 2006

One day before...

My style

I watch the jocks come outin the post pareda
and one will win the race, the others will lose
but each jock must win sometime in some race
on some day, and he must do it often enoug
or he is no longer jockey.

it's licke each of us sitting over a typewriter
tonight or tomorrow or next week or next month.
it's like the girls on the street tryng to score
for ther pimps
and they have to do it often enough
or they are no loger whores
and we have to do it often enough
or we're whores who can't score

I would like a little more kindness and warmth
in the structure of things

I became a writer but when I was a boy
I used t dream of becoming the village idiot,
I used to lie in the bed and imaginemyself that careless idiot,
planning ways to get food and ympathy easily,
a planned confusion of not too much love or
effort.

some would claim that I have succeeded
in this.

-----------------------------------------------------------

Guardo i fantini che riscaldano i cavalli
e uno solo vincerà la gara, gli altri perderanno
ma ogni fantino deve vincere qualche volta
o non farà più il fantino.

è come uno di noi davanti alla macchina da scrivere
stasera o domani o ra una settimana o il mese prossimo.
come le donne di strada che provano a venderla
per il loro magnaccia
e devono venderla abbastanza spesso
o non faranno più le donnacce
e anche noi dobbiamo farcela abbastanza spesso
o saremo puttane che non vendono

ma a me piacerebbe un pizzico in più di calore e gentilezza
in questo mondo.

sono diventato uno scrittore ma da ragazzo
avevo l'incubo di diventare lo scemo del villaggio,
giacevo al letto immaginandomi uno sconsiderato idiota,
che studia il modo di ottenere cibo e simpatia a buon mercato,
in un metodico miscuglio di troppo poco amore e sforzi
troppo scarsi.

qualcuno direbbe che è proprio questo che ho ottenuto


Charles Bukowski (Bone Poems ballet: new poems)
italia: La canzone dei folli, poesie II, p. 176, 177, Felrinelli, 8,00 euro

Thursday, July 27, 2006

the advertising is in our life...




Look this two images..One of this is a famous and a case history spot.. the other, only me and my grandma. But the spot has take the same love, mistey, sensuality and intimacy of mine pic. Why? in which way? look the spot.



the meaning? read this from his ideator, Kevin Roberts who wrote "Lovemarks", one of the best book on advertising.
Cat Stevens was a mega-star of the 1970s with such hits to his credit as Moonshadow, Morning Has Broken, and Peace Train. He converted to Islam in 1977, changed his name to Yusuf Islam, and pretty well left the music business. Since then, he has devoted his time to charities and education in support of his religion. He is very cautious about the use of his music. Many of his songs deal with themes from his life before conversion,and he no longer wants to be associated with them. Little surprise then that he had never allowed any of his songs to be used in TV commercials.

When creatives at Saatchi & Saatchi Wellington got it into their heads to use a Cat Stevens song for a commercial, the first reaction was "find another song." Trouble was, the song they wanted was absolutely perfect: Father and Son.

I was once like you are now,

and I know that it's not easy

to be calm when you've found something going on.

But take your time, think a lot,

why, think of everything you've got.

For you will still be here tomorrow,

but your dreams may not.


Our people didn't just want the song as the background music. The song was the story. An emotional portrait of a most special relationship — afather and son growing together from birth to death.

The client was Telecom New Zealand. Like many other telecommunications companies, they had never been big on emotion. They are under intense pressure every minute of every day. The whole industry lives in a waking nightmare of margin-shaving, competition, unexpected technology shifts, rising consumer expectations. They usually don't see people's feelings as a priority.

But Telecom New Zealand had been a monopoly and was now confronting competition with energy. They were adventurous and up for a challenge. They knew that when you act like a commodity, you get treated like one — that old vicious cycle. Forget about being loved; it's tough to get even a little respect on the street.

That might have been the end of the story in some places, but our people took it as a personal challenge. They truly believe that `Nothing is Impossible.' A passionate plea to Yusuf was drafted. Sure, permission had never been given before, but that was then. Our people pinned their hearts to their letterand waited. Weeks later as the team sat in the mixing room despairing of even getting a response, they heard the rustle of a fax. It was from Yusuf. He had responded to the visuals accompanying his wordsand the emotional truth of the story. He had written one word on the fax they had sent him pleading to use his song: "Yes."

Since joining Saatchi & Saatchi, I have given hundreds of presentations around the globe. Father and Son is the spot I always play at the end.

In Dubai, Denmark, Los Angeles, London, New York, Sao Paulo, Barcelona, and Sydney, the response never varies. People feel this spot is talking to them personally. Our client wanted a more connected country — Cat Stevens sang the song. His Greatest Hits album moved into the Top 10 CD sales inNew Zealand a month after launch.


this is his cover of his book. I ll speak more about this man in my future post.

The last days,,,


This is the barrel of wine where one time my grandma made the wine...the tipical, the real wine... Now it is only a heirloom...Thank u globalization...also for it..!
What's else?

Monday, July 24, 2006

First....



Few days to the travel. I m going in a land where i don't know anyone, their culture, their food and the life. It is absolutly great!!!what do u think? m I excite? No. m I happy for it? not so much. This is only my Camino (road) who started the last year in Spain during my Camino the Santiago. There, all people told u "Buen Camino peregrino". My Camino go on, next stop Denmark!

Buen Camino peregrino, what's else?