viralavatar: Eletrocity, the ecologial advgame that seems a sim city

Monday, August 06, 2007

Eletrocity, the ecologial advgame that seems a sim city

This is cool! This is an advergame! U wanna play? well u have to create your sim as sim city but u ve to create an ecological city with wind water and sun!

Check out the advergame: http://www.electrocity.co.nz/

Watch a video about the game: http://rivetnewzealand.com/showcase/electrocity/

It's a SimCity like game that requires players to make land-use and energy decisions to determine the fate of their community over a 150-turn period. You start with a pristine New Zealand landscape of rivers, mountains and bush. Then it’s a case of deciding what you want to do with it. You can create a clean and green tourist town or a monstrous metropolis with millions of citizens. You can even do nothing. And behind there is HP..

Advertising Agency: Rivet, New Zealand
Interactive creative director, concepting, copy: Tom Markham
Executive creative director: Chris Hunter
Account directors: Emma Simpson, Jane Knox
Account managers: Anna Reid, Sonja Srzich, Crystal Clark
Web design & coding: Adam Wright
Front end development: Terabyte
Illustration: Watermark
Back end development: Ubiquity