viralavatar: Save the planet... good ad but what about the effect?

Monday, April 23, 2007

Save the planet... good ad but what about the effect?

These ads are really good.. I like that and they touch my soul.. I hope to work in the future as Art director or at least as Copy in some good agency specialized in this kind of social ad.. But, looking these ad, I always ask to myself if they have a real effect on people.. I don't know.. don't think so..coz THEY DON'T CHANGE...Why humans are so STUPID don't understanding we r dieing..?

Claim:Stop whaling. Greenpeace.

Advertising Agency: Leo Burnett, Chile
Creative Directors: Héctor Orellana, Ricardo Corsaro
Art Director: Marcelo Oclander
Copywriter: Ricardo Corsaro
Photographer: Stock Photo
Illustrator: D.B.

Claim: winter. You'll miss it when it's gone.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Creative Director: Damon Stapleton
Art Director: Mikko Torvinen
Copywriter: Gokhan Yucel
Illustrator: Fake Graphics

Claim: Drive one day less and look how much carbon monoxide you'll keep out of the air we breathe.

Advertising Agency: Ogilvy, Beijing, China
Creative Director: Doug Schiff
Art Directors: Kama yu, Teng tong hoe
Copywriters: Doug Schiff, fei zhao
Photographer: Kenny Chai
Published: January 2007

Claim: Global warming is changing the world's climate rapidly. Icebergs are melting, oceans are rising, nature is revolting. Act now, conserve energy and treat the planet with respect, or we'll have a world at sea.

Agency: David, India
Creative Directors: Josy Paul, K S Gopal
Art Director: N Sukumar
Copywriter: Melvin Jacob