The advergame of GoodYear..new generation of 3d online game..eye on Sl
My job for this week is to seed this new advergame for GoodYear. The campaign is in 15 countries and will be a success.. I m sure of it. Why? The game is pretty complex but the most important thing is the graphic..a real 3D close to a normal videogame.
Leagas Delaney has worked together with digital agency Skive to produce the microsite at eaglef1.eu. Jim a Goodyear product development expert is a guide on the Eagle F1 microsite. He invites users to take a tour of his high-tech laboratory or play a driving game where you can experience the tyre’s performance. In the lab you can find out about the product, the history of the brand and view and download the virals.
Should you prefer to experience exactly how effective the Eagle F1 tyre is first hand then Jim will take you through a new racing game ‘Corner with confidence’. Here, users will be challenged to tackle the windiest roads in Europe in a race to see their name in lights in the high score table.
The 3D games are ready to be online... two things in the future will happen:
1) These kind of advergames will be played in Second Life & Co.
2) There will be many problems for the consolles..
CREDITS:
Client: Hans Vrijsen, Brand Director Goodyear EU & EEMEA
Creative Director: Rob Burleigh
Art Director: Paul Copeland
Copywriter: Rob Burleigh
Account Director: Mark Gerrard / Sonja Boardman
Agency Producer: James Miller
Director/Production company: Mike Long @ Epoch Films
Producer: Dave Knox
Editor: Neil Smith @ Work Post
Post Production: MPC
Sound Design: Air Edel/Angell Sound
DoP: Dan Broncks
posted by viralavatar at 10:36 AM
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