Virtual Thirst competition..new Coca-Cola campaign in Secondlife

According to Mark Wallace of 3pointD.com, "Coca-Cola is taking its first steps in the virtual world of Second Life with a contest in which SL members will be invited to “imagine a virtual vending machine with limitless possibilities.”
Imagine a world in which a simple vending machine could dispense-nor Coca-Cola- but the ESSENCE of Coca-Cola, refreshment,joy,unity,experience

From the site of Coke campaign Virtual Thirst
play is simple:
1) send via mail
2) upload the video on youtube. here an example:

3) drop off in world
4) friend "virtual thirst" on myspace

and then of course there is an island with the event. Here the SLurl
The campaing was created to Million of Us and Crayon

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