Buy your HeM clothes with mobile from the outdoor advertisiments.

Thanks to a semacode, the readers that see the HeM outdoor advertisement, can buy the clothes directly on the bus stop with their mobile card. Yes, because this semacode can be read with the mobiles.. This is a great idea.. smart and fast.. in one number.. 2.0


Advertising School: Miami Ad School, Miami, USA
Art Directors: Hernan Pettinaroli, Shawna Laken

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