Leo Burnett opens virtual agency in Second Life

From www.brandrepublic.com

LONDON - Leo Burnett and Arc Worldwide are launching a creative department in the virtual world Second Life.

Called Leo Ideas Hub, the department will bring together more than 1,600 creatives from the global network.

Devised by Leo Burnett London, the project will be a centre where creatives can interact with colleagues from around the world working on briefs, sharing ideas and showcasing their work.

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