Alco can clean...in a roman Slang

Good and visible guerrilla marketing for alco.. specially for italians. The claim infact is Lavame and in spanish means Clean me...same means in Italy but in Roman Slang..

Wash me

Agency: Alma, Santiago, Chile
Creative Director: Joel Aranda
Art Director: Rafael Barrera
Copywriter: Andres Zaldua
Time of release: January 2007

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