The 3 things you can't fake are: erections, competence and creativity Douglas Coupland - from Jpod

Monday, January 01, 2007

Happy new Year...hoping with new ideas

Ok guys, I wanna wish u an happy new year in my way!With some ads..
Buon anno
First: 2 new campaigns of Guerrilla marketing
Brand: Americal Apparel: Double page spread

Clear anti-dandruff shampoo

Claim: Remove to get 10% off Clear anti-dandruff shampoo

Agency: Lowe & Partners, Kuala Lumpur, Malaysia


Second: a campaign about italian food (fish) for the Indian market.
Agency: Vyas Giannetti Creative, Mumbai, India
Creative Directors: Ryan Menezes, Sanjay Sipahimalani, Sambit Mohanty
Art Directors: Sukhendu Mukherjee, Nitin Kumar
Copywriter: Tushar Badal Pal
Illustrator: Nitin Kumar

Third: A new way to make viral marketing with e-mails...I don't like viral marketing on e-mail.I consider this way a form of spam beacause it is in a push way and not in a pull. But, this kind of viral marketing that Reanault has created for Megane, it is interesting..
to see the two kinds of e-mails. go on:
http://www.nordpol.com/2005/renault/meganesport/en/01/

http://www.nordpol.com/2005/renault/meganesport/en/02
Happy new viral year....

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