viralavatar

Crazy Marketing Network. Viral Promo

2008-03-31T10:50:00.003+02:00

Hi folk!
After 20 days of silence here we are with a great post. I m really proud to show the first Viral promo to spread Crazy Marketing Network, a network of indipendent italian bloggers who speak about 2.0, advertising, marketing, design, noprofit.
The viral is a spoof about I m a Mac, I m a PC, but the two protagonists are conventional Marketing and non conventional marketing.

Buona visione

Credits:
Agency: Socialware
Players: Filippo Giardina e Mauro Fratini (NonRassegnataStampa.it)
Director: Luca Mobilio

Nicco Teen. Stop smoking.. Tobacco kills ore than september 11

2008-03-04T12:05:00.005+01:00

This post is for no smoke campaigns (even if I m a "not professional smoker"..)

Nicco Teen Campaign of League against Cancer

Advertising Agency: Soria&Grey, Bratislava, Slovakia
Art Director: Michal Mazan
Copywriter: Eva Lukacikova
Photographer: Erwin Olaf
Published: October 2007
Media: Cinema trailer

Ash - Smoke

Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Mike Davison
Copywriter: Paul Hankinson
Retoucher: Grant Allen / Slice

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Youporn and AdultFriendFinder. Video statistic about online porn.

2008-03-03T08:56:00.005+01:00

How porn is going online? Good, really good! Yes bot how much? Well, Goodmagazine made this video that explain everything. A good girl can become a good desk to explain it becoming viral..

Basically:

12% of all the sites that are on the Internet are pornographic

25% of all requests to the search engines are required pornographic

35% of all material downloaded from the internet is a pornographic

Every second 28258 people check internet pornography

Every second is spent $ 89.00 in pornography

Each day 266 new porn sites are created on the Internet.

SEX is the word most searched on the Internet.

Gains of American porn in 2006 were $ 2.84 $ Bilioni

The 72% of users of pornography on the Internet are men,

The 28% are women.

372 million Web pages dealing with pornography.

3% of these pages are created in England, 4% in Germany…….

89% are produced in the United States.

Adult Friend Finder is the site for most adults attended the world.

Here are more sites daily visits:

MSN.com # 1: 220 Million visits

Youtube.com # 4: 196 Million visits

# 49 AdultFriendFinder.com: 7.2 Million visits

# 145 NYTimes. Com: 4.1 Million visits

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Hydro viral. Train extreme

2008-03-02T19:39:00.002+01:00

Hydro is a Norvegian company who works about energy and specially recycle. As many viral also in this one the main thing is a fake action well done.. It's becoming boring but it still works... What is interesting is that not only top brands, but also some area as an energy companies starts to use viral strategies.. Good job.

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How viral is Gmail? Creative video.

2008-03-01T11:17:00.003+01:00

This is what I mean with creativity.. Gmail live viral video! I think the time is becoming a real problem. Also this video is really long..

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Adidas, Impossible is nothing also in China

2008-02-28T12:12:00.003+01:00

If the claim of Adidas is impossible is nothing, this one it has to work for everybody, also for the China soccer team that never won anything in soccer competition... So here we are with a commercial about Zheng Zhi, the best player of China...
Ready for the next olimpic games?

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Naughty girls for Axe

2008-02-28T11:46:00.006+01:00

Too many pulsations for the ad of Axe Naughty girl.. The idea is about women that can't resist the axe products on a man..

To spread the campaign on the site there is write the normal "send to a friend" but also "report a naughty girl".. do u know someone?

Basically the campaign is well done but the viral is really too long...

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Alberta Travel: Chair lifts climbing

2008-02-26T15:18:00.005+01:00

This is the ad that we like! It cans become a lovemark!
I want to use this idea for a no profit campaign for Friends of Water

via Ibelieveinadv

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The Lego's Indiana Jones advergame

2008-02-26T14:56:00.004+01:00

Waiting Indiana Jones and the Kingdom of the Crystal Skull, Lego has launched the advergame of the hero.
Quite good and simple for childrens, the site launchs the new products of Lego.

And soon also the new videogame..

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Casio Up In 10 - Guerrilla and Viral togheter

2008-02-25T10:29:00.002+01:00

This is what I mean when I say that Guerilla has to become viral because if something doesnt exist on internet... IT DOESNT EXIST!

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Adi Dassler - The (viral) history of Adidas

2008-02-25T10:15:00.003+01:00

This man created the story of the shoes... This video (too long), made by Amsterdam180, re-created the creativity of this man.

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Rubin Freshness - guerrilla gardening

2008-02-25T10:04:00.002+01:00

Yes I m addicted with the Guerilla Gardening, even if it's a brand that does that!!

Credits:
Advertising Agency: Publicis Frankfurt, Germany
Creative Directors: Stephan Ganser, Nico Juenger, Peter Kaim
Art Directors: Hendrik Frey, Evelyne Werner
Copywriter: Konstantinos Manikas
Photographer: Johannes Krzeslack
Other: Rob McGuire

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Second Skin, a documentary on players of synthetic worlds

2008-02-25T09:47:00.003+01:00

Two years to do this documentary where a lot of things changed in the net and specially in the synthetic worlds.

Second Skin takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massively Multiplayer Online games (MMOs). World of Warcraft, Second Life, and Everquest allow millions of users to simultaneously interact in virtual spaces. Second Skin introduces us to couples who have fallen in love without meeting, disabled players who have found new purpose, addicts, Chinese gold-farming sweatshop workers, wealthy online entrepreneurs and legendary guild leaders - all living in a world that doesn't quite exist.

from the official website

Capturing the online lives of seven gamers, the film speaks about love, greed and depression about the alienation of these worlds. Second Skin premieres at the South By Southwest film festival in Austin, Texas this March.

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Daniele Montemale aka Viralavatar, doctor cum laude

2008-02-25T08:59:00.003+01:00

Hi everybody, with plasure I ve to tell u that Tuesday 22nd in Pesaro (Italy) I completed my courses of study finishing my MA. It was so cool and exciting!

This is the video:

My thesis it's called The viral net: Viral Marketing, Buzz and Word of Mouth. Prospective of Social Advertisement. This is the cover of my thesis:

It's a thesis based on Non conventional Marketing and Connected Marketing (from Justin Kirby and Paul Marsden). Naturally Viral Marketing is the hub of this thesis. I analized also Social Advertisement because my case study speaks about this. I created during Sept 2007 a viral video for a Social campaign called Superegali, a fundraising campaign developed by Terre des Hommes.
this is the viral video:

So, the focus of my thesis was understand if it's possibile use these non conventional strategies in a qualitative way rather only quantitative as almost all agency do!
This is the presentation:

| View | Upload your own

Well, soon this thesis will be sell on internet and the half earn will be donate to Terre des Hommes. Unfortunately it's just in Italian at the moment.

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Frozen flash mob also in Rome (Frozen Termini)

2008-02-15T09:51:00.005+01:00

Probably you already know the video Frozen Grand Central developed by Improveverywhere. In less than 20 days it made more than 4 million of views just on YouTube..

Well there are a lot of people around the world that seeing this video were excited to do the same. And we did it in Rome too. Thanks to a my friend that made the blog Frozen Termini (the name of the main station in Rome), we organized the Frozen action in only 5 days. And more than 80 people came for the action!!!

thanks to Gaetano for the good video

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guerrilla marketing is also guerrilla gardening

2008-02-15T09:30:00.004+01:00

Doing guerrilla is always excited and interesting. When with an action u can make also something positive for the society is better. Guerrilla Gardening it s the perfect combination!

Soon, probably, some brands ll pay these gardeners to make some guerrilla action! Is it good? No? It just marketing, U can't stop it!

Good initiative!!

info @ guerrillagardening.org
guerrillagardening.it

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Fifa street 3 - viral video with players and parkour

2008-02-13T11:26:00.004+01:00

It seems fake viral videos are good and they works! Personally I don't like a lot this kind of video..really too fake! but the new video of Fifa street 3 by Electronic Arts it s well done with acrobatic players with an "electronic" ball..

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Creative Directors: Mark Bernath, Eric Quennoy, Jorge Calleja
Art Director: Christiano Abrahao
Copywriter: Gregg Clampffer
Producer: Olivier Klonhammer
Assistant Producer: Kimia Farshidzad
Project Manager: Emma Williamson
Executive Creative Directors: John Norman
Agency Executive Producer: Corey Bartha
Viral Film Prod. Company: Dr. Film, Amsterdam
Director: Jeroen Mol
Executive Producer: Lex Szanto
Producer: Lex Szanto
Director of Photography: Jeroen Mol
Post-Production Company: The Ambassadors
Music Track: ‘La pelota’ — Massive Music ft. Alejandro Londono
Sound Design: B-Reel

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MacDonald's become a viral in Japan

2008-02-13T11:22:00.002+01:00

In Japan viral videos are differents, funny and with no sense.. but full of views

found at cpluv.com

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Fundraising San Valentine for Terre des Hommes

2008-02-13T10:51:00.003+01:00

My friend Paolo Ferrara of Terre des hommes, after my collaboration with the superhero viral video for the christmas campaign of fundraising for the NGO, has made another video for San Valentine to find donors.
Here the Superhero tdh and a funny perrot

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Guerrilla and viral video laser experience. After Vista and Diesel Ecco shoes

2008-02-04T08:23:00.000+01:00

To launch Windows Vista, Microsoft used one year ago the great lens Cheoptics360 XL produced by the danish design agency vizoo.com, with a 3d effect!

Also Diesel, to present its new spring/summer season has based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations based on the Vizoo technology

The last is Danish shoemanufacturer Ecco has chosen this lens for a presentation of one of their new products in Copenhagen Airport. Visitors in Copenhagen Airport got themselves a unique experience.

This is a kind experience that the user gonna remember!!

technorati tags: viral marketing video Cheoptics360 vizoo guerrilla diesel vista Ecco shoe copenhagen airport
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Viral video lesson. 4th episode

2008-02-04T07:53:00.000+01:00

Here we are with the 4th episode of Viral video lesson at N3tv.it

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Another good banner viral video for Apple

2008-01-24T10:17:00.000+01:00

To promote the new OS Leopard for Mac, Apple has created another viral called "New York Times Quote" of the wonderful saga "I m a Mac, I m a PC", and also this time with a banner viral video.
Check it!

technorati tags: apple, mac, viral, pc, leopard, vista, viral, video, marketing, banner, viral avatar, new york times quote
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Total registered account and Marketing activity across synthetic worlds

2008-01-24T09:21:00.000+01:00

My friends of Kzero made another wonderful job. Here we are with 2 really good analysis, one about the total registered account in synthetic worlds and the othern the marketing activity of the most important brands in synthetic worlds.

Total registered account in synthetic worlds

On this analysis I think is interesting see how many worlds are developed for childrens and teens. as Neopets and Lego Universe (coming soon). Onether good view is seeing the worlds about sports as Empire of Sports and Football superstar.

from Kzero:

Methodology

Reliable references/sources (company websites, press releases etc) have been used to populate, combined with run-rate forecasts. Where no data is available, the virtual world is only represented by the launch date. This is work in progress analysis and should be treated as such. Analysis will be updated regularly. Excludes fantasy-based MMOGs.

Average age data uses K Zero estimates based on brand positioning, company statements and companies present in-world. These estimates will be changed if/when more accurate (company-supplied) data is obtained. E&OE.
The marketing activity of the most important brands in synthetic worlds.

Nice to see different brands invests money in synthetic worlds. As normal, Toyota is the most adventurous marketer..

Thanks again Kzero!

technorati tags: synthetic world, secondlife, lego, universe, neopets, football superstars, Empire of sports, viral, marketing, viralavatar, kzero
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Viral video lesson on a web tv 3

2008-01-22T10:12:00.000+01:00

3rd episode of the viral video lesson at N3tv.it with Gianluca Arnesano of Icemedia and me!

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Smart viral marketing strategy for Cloverfield

2008-01-21T06:28:00.000+01:00

Simply amazing the viral campaign for the new film produced to JJ Abrams (one of the author of Lost) and directed by Matt Reeves. Cloverfield basically speaks about a big monster who eats New York and the key of the film is a new way of The blair witch broject, with fake amatorial camera and a low budget. Just 25 million $.

To promote this movie a big viral campaign was produced with fake virals. One month ago, fake videos about tv news were appeared on internet who spoke about the distruction of a oil tanker in the middle of Atlantic Ocean. The owner of the oil tanker was the japanese Tagruato, a fake oil tanker company; as well the fault of this destruction was attributed to the environmentalist association TIDO Wave, as well fake.

The news was produced in different language:
Chuai Station "News" Reports - YouTube Channel
• English News

• German News
• Italian News

• Spanish News
• French News
• Russian News
• Japanese News
• Korean News

To increase the views and the buzz, it was also created a fake video blogger, a nice blonde girl who speaks about her and her Teddy bear and about Cloverfield too..

It s not finish. Fake commercial of a fake drink were made. Slusho.

Since five years ago this drink is a kind of brand of JJ Abrams. In some episode of Alias, Heros appears this drink. Anatother way to promote the movie and the buzzing on it.

and what about the movie videos and trailers?
Well, the officials are 15..
• TV Commercial #1 - Monster

• TV Commercial #2 - Robert
• TV Commercial #3 - Teaser
• TV Commercial #4 - We Are Not Alone
• TV Commercial #5 - Some Thing Has Arrived
• TV Commercial #6 - Who Would You Go Back For?
• TV Commercial #7 - Their Only Hope Is Each Other
• TV Commercial #8 - Experience The Event
• TV Commercial #9 - Tunnel Rats
• TV Commercial #10 - Some Thing Has Found Us (15 sec)
• TV Commercial #11 - Discover The Secret (15 sec)
• TV Commercial #12 - Who Would you Save (15 sec)
• TV Commercial #13 - Cobra Mix
• TV Commercial #14 - Breathe
• TV Commercial #15 - Extreme

just a note. The story links to BoxOfficeMojo.com who is reporting that Cloverfield has stomped the competition and was #1 on Friday:
1. CLOVERFIELD - $16,750,000
2. 27 DRESSES - $7,650,000
3. THE BUCKET LIST - $4,150,000

from cloverfieldclues , the fake/real blog of the movie

technorati tags: cloverfield, viral, video, marketing, jj abrams, slusho, fake, tagruato, tido wade, news, telegiornale, drink, viralavatar, movie, film
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Viral video lesson on a web tv 2

2008-01-19T01:49:00.000+01:00

Hi everybody here we are the second video about viral video lesson
Enjoy!!

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Viral video lesson on a web tv

2008-01-14T09:13:00.001+01:00

Hi everybody and welcome again on Viralavatar. During december I was interviewed about viral marketing by N3TV, one of the best web tv in Italy. The topic was so interested for the authors that they made 8 episodes.
In this interview I m with Gianluca Arnesano of Icemedia who wrote the first book about Viral Markeitng in Italy.

Here the first episode.. unfortunately it just in italian..

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Switch off your lamps.. Use CFL lamps. Watch the Video

2007-12-28T08:51:00.000+01:00

Nice video to explain how simple is switch off your old lamp and use the CFL lamps.. most useful and less expensive and specially you can help the world against the global warming

credits: commoncraft.com/show

technorati tags: cfl lamp, video, viral, commoncraft, global warming, co2, coal, video, marketing, viralavatar
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The deﬁnitive guide to brands in virtual worlds

2007-12-26T10:15:00.000+01:00

Nic of Kzero made a great job! All the brands who work or worked in a synthetic world are here.. Check it. It s really interesting

A to C

| View | Upload your own

D to L

| View | Upload your own

M to P

| View | Upload your own

R to S

| View | Upload your own

T to Z

| View | Upload your own

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Stop stealing our forests. Friends of Earth's viral campaign

2007-12-11T12:27:00.000+01:00

My friend Peter, creative director at Thelawfirm, had developed these viral where some illegal trees where planted in Amsterdam and Brussels . Since the police didn't show up we decided to bring the action to their front door ;)
More to come....anybody who's interested in their respective cities, let me know and we'll put it on the site....
Brussels

Amsterdam

read it and sign the petition at www.stopdebossenroof.nl

The forests are disappearing
The earth’s forests are in trouble. Eighty per cent of all ancient forests worldwide have been destroyed. This threatens plants and animal species and worsens the poverty of people who are dependent on the forests. Deforestation also contributes to climate change: deforestation is responsible for as much as 20 per cent of greenhouse gas emissions.

Stolen wood in our homes
At least half of all wood entering Europe from high-risk areas* has been illegally logged. Illegal logging can mean, that the wood has been logged without a permit, or that more wood was logged than permitted. There’s a high chance that stolen wood can also be found in your own home. It may be in garden furniture, doors and window frames – but is also used in government projects.

Stop stealing our forests!
For years governments and politicians have discussed the problem of illegal logging. Now there’s an opportunity to do something about it. In early 2008 the European Commission will do a proposal to combat trade in illegally logged wood. Friends of the Earth believes environmental legislation should require all wood and wood products placed on the European market to be legally logged. Your support is crucial! Therefore sign the appeal to European Commissioners.

Act Up, a guerrilla on velib bikes to safe sex

2007-12-11T12:11:00.000+01:00

Nice and interesting guerrilla action of the team of Act Up. They putted something like pink condom on saddles of the parisian Velib. Good initative and a good buzz on an important thing.
.

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Social Guerrilla. Stop drive drunk. Arrive Alive campaign

2007-12-09T12:11:00.000+01:00

Nice campaign for a topic really difficult to manage. Maybe some youth has taken this advice.

Advertising Agency: The Jupiter Drawing Room, South Africa
Creative Directors: Graham Warsop, Michael Blore, Tom Cullinan
Art Directors: Frank Van Rooijen, Chantelle Dos Santos
Copywriter: Gavin Stradi
Photographer: Graham Kietzmann

via

technorati tags: arrive alive, guerrilla, social, marketing, viral, avatar, viralavatar
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Finally a good ad Banner become viral: I am a Mac and I am a PC for Vista

2007-11-28T17:03:00.000+01:00

You know, I am a viral seeder and I can't love an ad banner but what Apple invented for its campaign Apple Get a Mac Ad: Give Up On Vista (winners at the last Effie Awards) it's really smart. Check it.

The intersting thing in this video is that thanks to viral marketing, a banner ad cans become famous. Without this video just few people had the possibility to look this campaign. Thanks videos, this campaign has become viral.

technorati tags: apple, banner, effie, awards, ad, Give, Up, Vista, viral, video, marketing, viralavatar
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Fashion beauty product for Unicef: Proaging

2007-11-28T16:50:00.001+01:00

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler, Christoph Nann
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
Published: October 2007

technorati tags: unicef, beauty, fashion, proaging, viral, marketing, viralavatar
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Help Greenpeace, help to stop global warming: cities

2007-11-28T16:37:00.000+01:00

This is the end of 2007...Maybe at the end of the 2020 we ll sejust few letters for every city..
Take care.. start action.
Don't use cars.. play with bikes..

Help stop global warming before it's too late.

Advertising Agency: Grey Tel Aviv, Israel
Senior Creative Director: Jonathan Stirin
Creative Director/Art Director/Copywriter/Illustrator: Ben Sever
Published: November 2007

technorati tags: greenpeace, city, ad, global warming, viral, video, viralavatar, viral marketing
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Superhero TDH - a viral social campaign

2007-11-21T09:42:00.000+01:00

It's a plasure for me to show you my first viral campaign made by myself. I created with Gaetano Crivaro , a short movie director, a viral video for a NGO called Terre des Hommes. We are making a fund raising campaign called suregali.org for children in Perù, Cote d'Avoire and Zimbabwe but, unfortunatly, also for Bangladesh after the calamity of the last days.
The video is a spoof of the Dove Onslaught viral video.

and this one is our spoof

credits:
Creative Director: Daniele Montemale
Video Director: Gaetano Crivaro
Toy Graphic Design: big chief Design
Seeding: Daniele Montemale
Site design: cartaematita
Released: November 2007

The protagonist of the viral video is Superhero TDH, a paper toy made by Big Chief design, a simple toy to build and really funny, see the faces of the children in the video.... We hope that this paper toy becomes a kind of mascotte and becoming viral, many people will go on superegali.org to donate for this poor children.

There is also a group on facebook and soon a music contest on myspace with the superhero tdh... stay tuned..

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I am a legend. The first movie/game on Secondlife

2007-11-14T12:10:00.000+01:00

While everybody start to think the Synthetic world and specially Secondlife are going down and failed here we are with the trailer of the first movie/game on Secondlife. For the new movie http://iamlegendsurvival.warnerbros.com of Warner Bros with Will Smith , there is the new game only for Secondlife. A game where you don't know if you are the hunter or the hunted..
Check it!

technorati tags: i am a legend, secondlife, video, game, film, movie, will smith, warner bros, viralavatar, viral
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Wonderbra for Cadbury... Spoof

2007-11-14T11:42:00.001+01:00

Probably you know this video and the great gorilla playing drums. It's one of the most famous viral of the history. The Cadbury's gorilla..

Agency: Fallon, London Creative: Juan Cabral
Agency Producer: Nicky Barnes
Production Company: Blink Productions, London
Director: Juan Cabral Director of Photography: Dan Bronks
VFX: Stan Winston
Post Production: MPC
Editor: Jo Guest
Sound: Wave

well now Wonderbra, one of the most original brand, made the spoof.. Yes a spoof. It s the mode of the moment no?

What i dont like about this videos is just the time.. Too long. Specially the beginning.. but probably i m wrong if both these virals are successful videos

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Carlsberg, probably the best creative beer in the world

2007-11-11T18:31:00.000+01:00

Not a viral but it cans become. Thanks to Saatchi & Saatchi of Stockholm, Carlsberg is once again really creative.. Unfortunalty the protagonists are three.. pretty difficult then play to footballtable... specially there..

Advertising Agency: Saatchi & Saatchi, Stockholm
Creative Director: Adam Kerj
Art Director: Nima Stillerud
Copywriter: Hans Malm
Project Manager: Jonas Björlin
Agency Producer: Copeland
Production Manager: Paula Andersson
Productioncompany: Socialclub
Director: Robert Nylund and Jesper Ohlsson
Producer: Rickard Edholm
Production Manager: Lina Ehrenpreis
Dop: Linus Sandgren
Post Production: sto.pp
Online: Peter Marin
3d: Arvid Björn & Per Bergsten
Telecine: Carl Skaff
Offline Editor: Johan Wijk

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Guerrilla marketing for the health

2007-11-11T18:06:00.002+01:00

Thanks to Alex to advise me about this good guerrilla by Touchè, an advertising agency in Bologna (italy) to launch IL BENE, a new center for neurological illnesses. It is a small leaflet invite. On the flyer there is asketo to people to stick it anywhere in public and creating in this way word of mouth.

for the same hospital also this:
claim: fai finta di non vedere? (Do you make a show to don't see it?)

technorati tags: aaa-copywriter, il bene, touchè, guerrilla , viralavatar, marketing, viral
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if Viral is a domino effects.. Guinness and Orange know it

2007-11-10T17:27:00.000+01:00

Two virals to show u how actually the viral agency like create something more or less attractive for the user and interesting from the beginning to the end of the video!

The first one is for Orange..maybe too much similar with the www.viralavatar.com/2007/10/new-video-for-sony-bravia-bunnies.html

Agency: Fallon
Agency Producer: James Bretton
Creative: Sam Akesson; Tomas Mankovsky -
Director: Dougal Wilson -
Production: Blink Productions - Producer: Matthew Fone -
Director of Photography: Alwin Kulcher -
Post Production: The Moving Picture Company (MPC) -
Editor: Joe Guest

The second one it's another viral for the famous irish beer Guinness, its too with a domino's effect. A really expensive domino.. 22 million of Dollars..

Agency: Abbott Mead Vickers BBDO -
Agency Producer: Carol Powell -
Creative: Paul Jordan; Angus Macadam -
Director: Nicolai Fuglsig - Production: MJZ -
Producer: Suza Horvat; Nell Jordan -
Director of Photography: Ellen Kuras -
Post Production: The Mill -
Music: Spanish Dance No. 6, Enrique Grandos -
Domino Experts: Weijers Domino Productions

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Goodbye Enzo Biagi.. the best italian journalist ever

2007-11-06T20:36:00.000+01:00

After 87 years, last night Enzo Biagi is died.. This journalist was the best ever in Italy. Always closer to the people than to the politics, Enzo Biagi was also an enemy of Berlusconi..

Ciao Enzo

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The danish safety council describes the anatomy of an accident

2007-11-04T12:14:00.001+01:00

As always Danishes are great. The first in many things.. also to create a good viral to safety their youngs.. The campaign is called ta10af that it means 10 km less. Maybe with 10 km less when u drive u can save yourself and people around u. Think about it!

Advertising Agency: The Aid Agency, Copenhagen, Denmark
Creative Directors: Niels Heilberg, Andrew Smart, Rasmus Sigvaldi
Production Company: Far From Hollywood, Copenhagen, Denmark
Producer: Morten Hoffmann Larsen
Post Production: Ghost, Copenhagen, Denmark

technorati tags: viral , denmark, safety council, anatomy accident marketing viralavatar video ta10af
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Guerrilla Donkey Kong

2007-11-02T16:37:00.001+01:00

The simplest idea are the best. Donkey Kong, one of the best game ever..

Credits:
Agency: Scholz & Friends, Berlin
Creative Directors: Matthias Spaetgens/Jan Leube
Copywriter: Folke Renken
Art Director: Carlo Joest
Photographer: Tobias Kruse

technorati tags: guerrilla, donkey kong, marketing, viral , viralavatar
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Guerrila parking for insurance organizations

2007-11-02T16:28:00.000+01:00

It seems that now the cratives like the parkings for the insurance's company communication.. check it out!

National insurance: coop wallscape
Advertising Agency: TM Advertising, Irving, United States
Creative Director: Leigh Sander
Art Director: Judd Oberly
Copywriter: Michael Page
Photographer: Andy Mahr

Allstate insurance: Marina tower“Are you in good hands? Allstate.”

Advertising Agency: Leo Burnett, Chicago, United States
Chief Creative Officer: John Condon
Creative Directors: Jeanie Caggiano, Mylene Pollock
Art Director: Greg Nobles
Copywriter: George Ellis

both found at ibelieveinadv

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WWF. Money destoys the world and becomes a viral

2007-11-02T16:19:00.001+01:00

Wonderful viral of WWF always for OUR world.. If there is a good idea but also not so original, in the sociale area it cans have success!

credits:
Advertising Agency: DM9DDB
Creative Directors: Sérgio Valente, Julio Andery, Rodolfo Sampaio
Copywriters: Julio Andery, Rodolfo Sampaio, Arício Fortes

technorati tags: wwf money 3d animation video viral marketing viralavatar social global warming business
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seen in Paris 2

2007-10-28T19:00:00.001+01:00

And this...

Nespresso

A Greenpeace action against Sarkozy and the new laws of UE for the OGM

Velib, the free bikes (first 30 min , then 1 euro per hour) in Paris.. I really great and sucessufull idea. U have to use your credit card.. in this way is impossible steal a bike

technorati tags: paris, velib, greenpeace, velib, viral, marketing , video, ogm arc du trionphe , viralavatar
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seen in Paris

2007-10-28T18:34:00.001+01:00

After Bruxelles (2) , my trip continued to Paris where i saw this:

found out of the university..

me at the tour eiffel

Interesting this campaign for Lavazza (most famous italian coffee in the world) , but more interesting is how in the french ads, every claim or headline is then translate in french at the bottom of the page

technorati tags: paris, lavazza, tour eiffel, sarkozy, ad, campaign, france, viral avatar marketing, viralavatar
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Fake ecological concept is starting in brand campaigns: Foster's

2007-10-28T12:30:00.002+01:00

For the new Foster's Pure blonde is been created a viral really funny. A nice world like the Eden where everything is nice and clean except when a track comes to give the new fornitures of beer for the people who live there. Nice! But the idea of a greater world is always more used than before.. and soon, I hope naturally not, concepts as ecologic, global warming or human rights will be empty of meaning...

technorati tags: viral, fosters, pure blonde, ecological, video, marketing, viralavatar
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The danish guerrilla against Parkinson

2007-10-28T12:24:00.000+01:00

Who reads this blog knows that i live in Copenhagen.. and I m proud to show this guerrilla campaign against the Parkinson.. the stairs are simply the stairs of the metro in Copenhagen.

“The world looks different when you suffer from Parkinson’s. www.parkinson.dk”

Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Silas Jansson, Cliff Kagawa Holm
Copywriters: Simon Wooller, Silas Jansson, Cliff Kagawa Holm

found at ibelieveinadv

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Seen in Bruxelles 2

2007-10-26T11:45:00.001+02:00

and these...

on the street

Ing for children

one of the pic of the World press photo

and me at the atomium

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Seen in Bruxelles

2007-10-26T11:27:00.000+02:00

I just come back last night from Paris after 10 days between Bruxelles and Paris.. check what i saw:

Keytrade bank. Europe strength against Yen Dollar and Sterling

Dont know but really cool... but too much close to this one:

luminus

artistic monument

and me in the european parlament. Proud to be EUROPEAN!!!

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Apple is not so green..The Iphone is dangerous

2007-10-16T12:41:00.000+02:00

I m pretty sad to show you this video. Just yesterday I bought my mac book also to have a laptop greener but the true is different.. The new super cool Iphone of Apple is not so green.
Check this Greenpeace video:

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44 millions of users for Facebook

2007-10-15T16:07:00.000+02:00

Just a short and fast post coz tomorrow i m going to Bruxelles and Paris too for ten days.. Check these interesting slides found on the great blog of Beth.
Well the keyword of the end of 2007 and the beginning of 2008 will not twittering but Facebooking.. becouse 44 million of active users in less then 3 years are not just some courius.. I am agree!

| View | Upload your own

technorati tags: facebook, beth, social network, keyword, 2007 , users, stathistic, slide, viral , marketing, viralavatar
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My last study: The Copywriting has chang

2007-10-13T11:46:00.000+02:00

My last study about copywriting.. it was my last exam of my master (vote 30/30).
Tell me what u think!

technorati tags: daniele montemale, my study, copywriting, urbino , università, changing , advertising, marco livi, viral, marketing, viralavatar
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Global warming 2057... soo blue

2007-10-13T11:38:00.000+02:00

No chance.. I care about Global Warming... and u? In 50 years our world will be blue... soo blue. U like the idea?

Global warming. If we don't act now, the future looks blue.

Advertising Agency: Bhadra Communications, Bangalore, India
Creative Director: Satya PR
Art Director: Siju S Nair
Copywriter: Dominic
Other additional credits: Gayatri Nair

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Viral sushi: with Fusion food u can! and eat for free

2007-10-12T18:04:00.000+02:00

I just come back to a sushi take away called Fusion food. Yes because I saw some days ago this interesting post on MarcoCattaneo blog where it said that if a blogger makes a post about the Sushi take away, u can have a lunch for free!And here we are! I just finish to eat a really good sushi with Marco. U wanna do the same? Well go to eat to Fusion food and then make a post on your site. The address Via Brunetti 6 (close to via del Corso) Roma Italy.
This is the map..

Visualizzazione ingrandita della mappa

and this is the video

technorati tags: sushi, roma , rome , italy, italia, sushifusion food , viral , marketing, video, viralavatar
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Firebrand: a new way to think web advertising..maybe also viral

2007-10-12T17:07:00.000+02:00

Firebrand is coming soon.. It promises to change the way of web advertising..It can be. The idea of an integrate and full immersion UGC of brands is a really good idea but there are a lot of risks. We have to check because maybe something will change after Firebrand..

via Fluido

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Pyramids for Sony Bravia: the fourth colour video

2007-10-11T11:39:00.000+02:00

Just yesterday I posted about the new campaign of Sony Bravia with bunnies of Play-doh.
And today here the new campaign with million of sewing thread and all of it on a pyramid in Egypt...
simply amazing
Like no Other

Advertising Agency: Y&R Asia, Singapore
ECD: Rowan Chanen
Copywriter: Edward Ong
Art Directors: Scott McClelland, Kirsten Ackland
Agency Producers: Kim Lim

Production Company: Velocity Films
Director: Keith Rose
Producer: Karen Kloppers
Director of Photography: Keith Rose

Editing company: Deliverance Post Production
Editor: Ricky Boyd

Post Production: Waterfront Post
IQ Artist: Heino Henning

3D: Condor Post

Music composition: Robert Schroder / Lorraine Shannon (Members of SAMRO)

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Join Greenpeace and stop the Global Warming, ot it will be too late

2007-10-11T11:20:00.000+02:00

Today I wanna start with 2 Greenpeace's campaign. The first is an ad to ask people to join in the organization.

Anyone who becomes a member, is already imagining a better world.
Join the struggle.

Advertising Agency: Leo Burnett Chile
Creative Director: Hector Orellana
Art Director: Sergio Andrade
Copywriter: Delfo Banchero
Illustrator / Photographer: Jose Mella

While the second is about Global warming... well u like all your the conforts. Probably soon there will be anymore all of them if u dont do SOMETHING.. Volare oh oh

Advertising Agency: Yehoshua/TBWA Israel
Creative vp: Itai Herman
Creative Director: Shahar Filer
Art Directors: Igal Ezra, Kobi Benwalid
Copywriter: Yael Ifergan

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Amnesty too is against China

2007-10-10T08:55:00.000+02:00

As Reporters without borders has already did, here we are with another campaign against the chinese Olympic games. Amnesty International has created this ad.... too much close with that one of reporters without frontiers

“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk”

Agency: MUW Saatchi & Saatchi, Slovakia
Creative Director: Rasto Michalik
Art Director: Radim Blaho
Copywriters / Idea: Peter Izo, Matus Svirloch
Photographer: Miso Bak
Production Company: Hitchhiker

via Ibelieveinadv

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The death of Brands..

2007-10-09T17:45:00.001+02:00

Maybe one day, there will be also this
from Woster Collective:
"The project was based on the theory of magical thinking, looking at belief systems and idol worship, and creating an intervention that like other work I have installed, plays with the viewers perception and with any luck(;-)) creates a pause for thought!
The 'headstones' were made from polystyrene, plaster and spraypaint.".. Laura

(Note from Wooster: Laura is the artist behind the amazing Damien Hirst Skull prank that we featured on the site a while back. Until now she's gone uncredited and we're thrilled to let you know who was behind it)

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new viral Campaign for Diesel. Not special after all..

2007-10-09T10:50:00.000+02:00

The new campaign Human after all of Diesel is not so original.. Pretty bad because the lastone was the successful and great Global warming ready.
Some ads

Here the three virals..

via adverblog

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Parmigiano Reggiano uses OGM for its cows!

2007-10-09T10:39:00.000+02:00

Yes it s true and this is soo bad. Parmigiano Reggiano is the most famous and important Parmigiano for Italy. If u have tried in your life it, U know how good this parmigiano is. But now a campaign of Greenpeace Italy shows how the cows of Parmigiano Reggiano eat OGM pils and not natural food.
The campaign is really good. This is the site

There is an explanation about how this factory uses OGM, there is an advergame and a viral video of it. There is also the possibility to create a personal ad against it and share with the others and vote for the best.
The meaning is share it and change it!

this is the viral

technorati tags: parmigiano, reggiano, greenpeace, italia, ogm, viral, marketing, video, italy, campagna, viralavatar, campaign
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New video for Sony Bravia: Bunnies

2007-10-09T10:27:00.000+02:00

After the balls and the explotions..Sony has decide to use 2,5 tons of Play-doh plasticine and 40 animators to create thousands and thousands of Bunnies for its new campaign for Bravia.
The video is recorded in stop-motion.. Days and days of job.. The effect is great, but I still like more the first.

this is the making of

and this is the video

Advertising Agency: Fallon London, UK

technorati tags: sony, bravia, bunnies, video, new, spot, play-doh, viral, marketing, viralavatar
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Pollution is an enemy for Nike.. and the Nike's sales runs

2007-10-09T10:21:00.000+02:00

Pollution is used here from Nike to say stop to the cars.. They sell shoes. It's right. Nice ad.
via Ibelieveinadv

Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Art Director: Pierrette Diaz
Copywriter: Matthieu Elkaïm
Art Buyer: Justine Bruneau
Advertiser’s Supervisors: Thomas Granger, Paul Ducré
Account Supervisor: Thomas Fabre
Photography: David Harriman
Touching-up: Christophe Huet (Asile)

technorati tags: nike, run, adv, pollution, viral , avatar, marketing , viralavatar
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World of Warcraft is hacked.. U wanna drive a track there?

2007-10-09T10:15:00.000+02:00

Finally also WOW is been hacked. This video show us how now the avatars can go around the fantasy world with a track! Probably some brand are already thinking how to use this hacking for their business..

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Crazy Marketing Network. Italian indipent marketers

2007-09-20T17:23:00.000+02:00

I m glad to claim a really good initiative about italian bloggers who speaks about marketing, advertising, social, guerrilla, synthetic worlds, to create an independent network. The network is composed:

advertality!
Brand Blog
Campagne Sociali
Clyde.it
Comunicazione Sociale
DR_WHO
enjob.[en]zine
Enjoy the market
Fundraising Now!
Innovative Marketing and Advertising
INTERNATIONAL MARKETING COMMUNICATION
kawakumi.com
Lo direi così
NEWS & RIFLESSIONI
Simply ADdicted
Socialware
SuperMarket-ing

and me viralavatar

Almost all in Italian but we try harder...u remember the claim no?

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Work for everybody, it doesnt matter where

2007-09-16T18:03:00.000+02:00

This interesting video of ABC World News explain show is possible today work online while you are in your flat or wherever u want... And it exactly what I m doing. This is cool and today it is possible in every kind of job. Believe me! Are u not sure?
Ask me, and I ll solve your problems.

technorati tags: ABC World New, work at home, secondlife, viral avatar viralavatar, marketing,
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9/11 also on Second life

2007-09-16T17:34:00.000+02:00

Also on Secondlife is been remember 9/11. A sign of this synthetic world and how it can be always more "real".
From 3pointd:

There have been several examples of the twin towers being rebuilt in the virtual world of Second Life, but with the anniversary of that awful day with us once again, I would like to bring to your attention a site that I feel deserves a special mention: the World Trade Center sim. As I write this, it is still being finalised, ready for an official opening to coincide with the time the first plane hit. What singles this site out is that it does not attempt to undo what has happened. Rather, it commemorates those from many. many nations who died in that dreadful and tragic atrocity.

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if the ladears dont wanna hear, make some noise for Human rights

2007-09-16T16:58:00.000+02:00

Nice ad of Amnesty international for their concert about the campaign "Make some noise". It's true, leaders dont want to hear what's happening, so, this ad represent this idea. Like babies, like ignorants, like leaders.

Make some noise for human rights.
Amnesty International.
Concert Danube bank in front of the Parliament.
13.June@1PM

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art Director: Lukasz Brzozowski
Copywriters: Milos Ilic, Lukasz Brzozowski
Photographer: Gabor Mate
Published: June 2007

SPREAD THE WORD!!

240px

160px

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Nestle, good food, good life..good lie

2007-09-10T23:52:00.000+02:00

After the problems of Mattel with their product made in China, Nestlè has thought to protect it self with this campaign.
The claim says:
Nothing is more valuable for a child.
Give a toy.
Nestle. Good Food, Good Life

It s pretty strange that the multinational with the most problems of coerency and human right in the world try to create a good image of it self using a disaster crisis of another multinational (Mattel)..

It s really unconcrete or better diabolic!

Strange because you can read just some example of Nestlè boycott..
http://www.babymilkaction.org/pages/boycott.htm
http://en.wikipedia.org/wiki/Nestl%C3%A9_boycott
http://www.geocities.com/Heartland/8148/nestle.html

This will be a real boomerang for Nestlè.. and I hope so!

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Viral for the labour party

2007-09-10T17:37:00.000+02:00

A good viral for a good reason.. a change! Unfortunatly, this will become a great viral (a girl who dances is always a success..) but I dont know how much can create a change!
From adverbox:

Asabailey have created this online viral and TV campaign to create debate between consumers and the media in the Midlands and the North of England, all as an early general election looks ever more likely...Using real Mobile Phone style footage, and images of “life under Labour” the campaign highlights the darker sides of life in modern New Labour Britain and places the blame firmly at the feet of the current Labour government. have created this online viral and TV campaign to create debate between consumers and the media in the Midlands and the North of England, all as an early general election looks ever more likely.

The site to create the debate is http://www.voteforchange.org.uk

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Goodbye Windows..UBUNTU is with me now!

2007-09-10T16:58:00.000+02:00

After more than a week of silence..here we are! Yes, because I ve defenetly deleted Windows to switch in the open source OS Ubuntu..
guys, this is cool... this is the future..

and Nelson Mandela is with me

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