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Crazy Marketing Network. Viral Promo

2008-03-31T10:50:00.003+02:00

Hi folk!
After 20 days of silence here we are with a great post. I m really proud to show the first Viral promo to spread Crazy Marketing Network, a network of indipendent italian bloggers who speak about 2.0, advertising, marketing, design, noprofit.
The viral is a spoof about I m a Mac, I m a PC, but the two protagonists are conventional Marketing and non conventional marketing.

Buona visione

Credits:
Agency: Socialware
Players: Filippo Giardina e Mauro Fratini (NonRassegnataStampa.it)
Director: Luca Mobilio

Nicco Teen. Stop smoking.. Tobacco kills ore than september 11

2008-03-04T12:05:00.005+01:00

This post is for no smoke campaigns (even if I m a "not professional smoker"..)

Nicco Teen Campaign of League against Cancer

Advertising Agency: Soria&Grey, Bratislava, Slovakia
Art Director: Michal Mazan
Copywriter: Eva Lukacikova
Photographer: Erwin Olaf
Published: October 2007
Media: Cinema trailer

Ash - Smoke

Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Mike Davison
Copywriter: Paul Hankinson
Retoucher: Grant Allen / Slice

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Youporn and AdultFriendFinder. Video statistic about online porn.

2008-03-03T08:56:00.005+01:00

How porn is going online? Good, really good! Yes bot how much? Well, Goodmagazine made this video that explain everything. A good girl can become a good desk to explain it becoming viral..

Basically:

12% of all the sites that are on the Internet are pornographic

25% of all requests to the search engines are required pornographic

35% of all material downloaded from the internet is a pornographic

Every second 28258 people check internet pornography

Every second is spent $ 89.00 in pornography

Each day 266 new porn sites are created on the Internet.

SEX is the word most searched on the Internet.

Gains of American porn in 2006 were $ 2.84 $ Bilioni

The 72% of users of pornography on the Internet are men,

The 28% are women.

372 million Web pages dealing with pornography.

3% of these pages are created in England, 4% in Germany…….

89% are produced in the United States.

Adult Friend Finder is the site for most adults attended the world.

Here are more sites daily visits:

MSN.com # 1: 220 Million visits

Youtube.com # 4: 196 Million visits

# 49 AdultFriendFinder.com: 7.2 Million visits

# 145 NYTimes. Com: 4.1 Million visits

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Hydro viral. Train extreme

2008-03-02T19:39:00.002+01:00

Hydro is a Norvegian company who works about energy and specially recycle. As many viral also in this one the main thing is a fake action well done.. It's becoming boring but it still works... What is interesting is that not only top brands, but also some area as an energy companies starts to use viral strategies.. Good job.

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How viral is Gmail? Creative video.

2008-03-01T11:17:00.003+01:00

This is what I mean with creativity.. Gmail live viral video! I think the time is becoming a real problem. Also this video is really long..

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Adidas, Impossible is nothing also in China

2008-02-28T12:12:00.003+01:00

If the claim of Adidas is impossible is nothing, this one it has to work for everybody, also for the China soccer team that never won anything in soccer competition... So here we are with a commercial about Zheng Zhi, the best player of China...
Ready for the next olimpic games?

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Naughty girls for Axe

2008-02-28T11:46:00.006+01:00

Too many pulsations for the ad of Axe Naughty girl.. The idea is about women that can't resist the axe products on a man..

To spread the campaign on the site there is write the normal "send to a friend" but also "report a naughty girl".. do u know someone?

Basically the campaign is well done but the viral is really too long...

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Alberta Travel: Chair lifts climbing

2008-02-26T15:18:00.005+01:00

This is the ad that we like! It cans become a lovemark!
I want to use this idea for a no profit campaign for Friends of Water

via Ibelieveinadv

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The Lego's Indiana Jones advergame

2008-02-26T14:56:00.004+01:00

Waiting Indiana Jones and the Kingdom of the Crystal Skull, Lego has launched the advergame of the hero.
Quite good and simple for childrens, the site launchs the new products of Lego.

And soon also the new videogame..

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Casio Up In 10 - Guerrilla and Viral togheter

2008-02-25T10:29:00.002+01:00

This is what I mean when I say that Guerilla has to become viral because if something doesnt exist on internet... IT DOESNT EXIST!

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Adi Dassler - The (viral) history of Adidas

2008-02-25T10:15:00.003+01:00

This man created the story of the shoes... This video (too long), made by Amsterdam180, re-created the creativity of this man.

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Rubin Freshness - guerrilla gardening

2008-02-25T10:04:00.002+01:00

Yes I m addicted with the Guerilla Gardening, even if it's a brand that does that!!

Credits:
Advertising Agency: Publicis Frankfurt, Germany
Creative Directors: Stephan Ganser, Nico Juenger, Peter Kaim
Art Directors: Hendrik Frey, Evelyne Werner
Copywriter: Konstantinos Manikas
Photographer: Johannes Krzeslack
Other: Rob McGuire

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Second Skin, a documentary on players of synthetic worlds

2008-02-25T09:47:00.003+01:00

Two years to do this documentary where a lot of things changed in the net and specially in the synthetic worlds.

Second Skin takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massively Multiplayer Online games (MMOs). World of Warcraft, Second Life, and Everquest allow millions of users to simultaneously interact in virtual spaces. Second Skin introduces us to couples who have fallen in love without meeting, disabled players who have found new purpose, addicts, Chinese gold-farming sweatshop workers, wealthy online entrepreneurs and legendary guild leaders - all living in a world that doesn't quite exist.

from the official website

Capturing the online lives of seven gamers, the film speaks about love, greed and depression about the alienation of these worlds. Second Skin premieres at the South By Southwest film festival in Austin, Texas this March.

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Daniele Montemale aka Viralavatar, doctor cum laude

2008-02-25T08:59:00.003+01:00

Hi everybody, with plasure I ve to tell u that Tuesday 22nd in Pesaro (Italy) I completed my courses of study finishing my MA. It was so cool and exciting!

This is the video:

My thesis it's called The viral net: Viral Marketing, Buzz and Word of Mouth. Prospective of Social Advertisement. This is the cover of my thesis:

It's a thesis based on Non conventional Marketing and Connected Marketing (from Justin Kirby and Paul Marsden). Naturally Viral Marketing is the hub of this thesis. I analized also Social Advertisement because my case study speaks about this. I created during Sept 2007 a viral video for a Social campaign called Superegali, a fundraising campaign developed by Terre des Hommes.
this is the viral video:

So, the focus of my thesis was understand if it's possibile use these non conventional strategies in a qualitative way rather only quantitative as almost all agency do!
This is the presentation:

| View | Upload your own

Well, soon this thesis will be sell on internet and the half earn will be donate to Terre des Hommes. Unfortunately it's just in Italian at the moment.

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Frozen flash mob also in Rome (Frozen Termini)

2008-02-15T09:51:00.005+01:00

Probably you already know the video Frozen Grand Central developed by Improveverywhere. In less than 20 days it made more than 4 million of views just on YouTube..

Well there are a lot of people around the world that seeing this video were excited to do the same. And we did it in Rome too. Thanks to a my friend that made the blog Frozen Termini (the name of the main station in Rome), we organized the Frozen action in only 5 days. And more than 80 people came for the action!!!

thanks to Gaetano for the good video

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guerrilla marketing is also guerrilla gardening

2008-02-15T09:30:00.004+01:00

Doing guerrilla is always excited and interesting. When with an action u can make also something positive for the society is better. Guerrilla Gardening it s the perfect combination!

Soon, probably, some brands ll pay these gardeners to make some guerrilla action! Is it good? No? It just marketing, U can't stop it!

Good initiative!!

info @ guerrillagardening.org
guerrillagardening.it

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Fifa street 3 - viral video with players and parkour

2008-02-13T11:26:00.004+01:00

It seems fake viral videos are good and they works! Personally I don't like a lot this kind of video..really too fake! but the new video of Fifa street 3 by Electronic Arts it s well done with acrobatic players with an "electronic" ball..

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Creative Directors: Mark Bernath, Eric Quennoy, Jorge Calleja
Art Director: Christiano Abrahao
Copywriter: Gregg Clampffer
Producer: Olivier Klonhammer
Assistant Producer: Kimia Farshidzad
Project Manager: Emma Williamson
Executive Creative Directors: John Norman
Agency Executive Producer: Corey Bartha
Viral Film Prod. Company: Dr. Film, Amsterdam
Director: Jeroen Mol
Executive Producer: Lex Szanto
Producer: Lex Szanto
Director of Photography: Jeroen Mol
Post-Production Company: The Ambassadors
Music Track: ‘La pelota’ — Massive Music ft. Alejandro Londono
Sound Design: B-Reel

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MacDonald's become a viral in Japan

2008-02-13T11:22:00.002+01:00

In Japan viral videos are differents, funny and with no sense.. but full of views

found at cpluv.com

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Fundraising San Valentine for Terre des Hommes

2008-02-13T10:51:00.003+01:00

My friend Paolo Ferrara of Terre des hommes, after my collaboration with the superhero viral video for the christmas campaign of fundraising for the NGO, has made another video for San Valentine to find donors.
Here the Superhero tdh and a funny perrot

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Guerrilla and viral video laser experience. After Vista and Diesel Ecco shoes

2008-02-04T08:23:00.000+01:00

To launch Windows Vista, Microsoft used one year ago the great lens Cheoptics360 XL produced by the danish design agency vizoo.com, with a 3d effect!

Also Diesel, to present its new spring/summer season has based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations based on the Vizoo technology

The last is Danish shoemanufacturer Ecco has chosen this lens for a presentation of one of their new products in Copenhagen Airport. Visitors in Copenhagen Airport got themselves a unique experience.

This is a kind experience that the user gonna remember!!

technorati tags: viral marketing video Cheoptics360 vizoo guerrilla diesel vista Ecco shoe copenhagen airport
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Viral video lesson. 4th episode

2008-02-04T07:53:00.000+01:00

Here we are with the 4th episode of Viral video lesson at N3tv.it

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Another good banner viral video for Apple

2008-01-24T10:17:00.000+01:00

To promote the new OS Leopard for Mac, Apple has created another viral called "New York Times Quote" of the wonderful saga "I m a Mac, I m a PC", and also this time with a banner viral video.
Check it!

technorati tags: apple, mac, viral, pc, leopard, vista, viral, video, marketing, banner, viral avatar, new york times quote
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Total registered account and Marketing activity across synthetic worlds

2008-01-24T09:21:00.000+01:00

My friends of Kzero made another wonderful job. Here we are with 2 really good analysis, one about the total registered account in synthetic worlds and the othern the marketing activity of the most important brands in synthetic worlds.

Total registered account in synthetic worlds

On this analysis I think is interesting see how many worlds are developed for childrens and teens. as Neopets and Lego Universe (coming soon). Onether good view is seeing the worlds about sports as Empire of Sports and Football superstar.

from Kzero:

Methodology

Reliable references/sources (company websites, press releases etc) have been used to populate, combined with run-rate forecasts. Where no data is available, the virtual world is only represented by the launch date. This is work in progress analysis and should be treated as such. Analysis will be updated regularly. Excludes fantasy-based MMOGs.

Average age data uses K Zero estimates based on brand positioning, company statements and companies present in-world. These estimates will be changed if/when more accurate (company-supplied) data is obtained. E&OE.
The marketing activity of the most important brands in synthetic worlds.

Nice to see different brands invests money in synthetic worlds. As normal, Toyota is the most adventurous marketer..

Thanks again Kzero!

technorati tags: synthetic world, secondlife, lego, universe, neopets, football superstars, Empire of sports, viral, marketing, viralavatar, kzero
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Viral video lesson on a web tv 3

2008-01-22T10:12:00.000+01:00

3rd episode of the viral video lesson at N3tv.it with Gianluca Arnesano of Icemedia and me!

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Smart viral marketing strategy for Cloverfield

2008-01-21T06:28:00.000+01:00

Simply amazing the viral campaign for the new film produced to JJ Abrams (one of the author of Lost) and directed by Matt Reeves. Cloverfield basically speaks about a big monster who eats New York and the key of the film is a new way of The blair witch broject, with fake amatorial camera and a low budget. Just 25 million $.

To promote this movie a big viral campaign was produced with fake virals. One month ago, fake videos about tv news were appeared on internet who spoke about the distruction of a oil tanker in the middle of Atlantic Ocean. The owner of the oil tanker was the japanese Tagruato, a fake oil tanker company; as well the fault of this destruction was attributed to the environmentalist association TIDO Wave, as well fake.

The news was produced in different language:
Chuai Station "News" Reports - YouTube Channel
• English News

• German News
• Italian News

• Spanish News
• French News
• Russian News
• Japanese News
• Korean News

To increase the views and the buzz, it was also created a fake video blogger, a nice blonde girl who speaks about her and her Teddy bear and about Cloverfield too..

It s not finish. Fake commercial of a fake drink were made. Slusho.

Since five years ago this drink is a kind of brand of JJ Abrams. In some episode of Alias, Heros appears this drink. Anatother way to promote the movie and the buzzing on it.

and what about the movie videos and trailers?
Well, the officials are 15..
• TV Commercial #1 - Monster

• TV Commercial #2 - Robert
• TV Commercial #3 - Teaser
• TV Commercial #4 - We Are Not Alone
• TV Commercial #5 - Some Thing Has Arrived
• TV Commercial #6 - Who Would You Go Back For?
• TV Commercial #7 - Their Only Hope Is Each Other
• TV Commercial #8 - Experience The Event
• TV Commercial #9 - Tunnel Rats
• TV Commercial #10 - Some Thing Has Found Us (15 sec)
• TV Commercial #11 - Discover The Secret (15 sec)
• TV Commercial #12 - Who Would you Save (15 sec)
• TV Commercial #13 - Cobra Mix
• TV Commercial #14 - Breathe
• TV Commercial #15 - Extreme

just a note. The story links to BoxOfficeMojo.com who is reporting that Cloverfield has stomped the competition and was #1 on Friday:
1. CLOVERFIELD - $16,750,000
2. 27 DRESSES - $7,650,000
3. THE BUCKET LIST - $4,150,000

from cloverfieldclues , the fake/real blog of the movie

technorati tags: cloverfield, viral, video, marketing, jj abrams, slusho, fake, tagruato, tido wade, news, telegiornale, drink, viralavatar, movie, film
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